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Kara McGrath on Muck Rack

Kara McGrath

Verified
(She/Her)
  • Writer, Editor, and Content Strategist, Freelance
New Hampshire
As seen in: MSN, O Globo, The New York Times, The New York Times en Español, UOL, Yahoo Entertainment, Yahoo Life, Yahoo Canada, Yahoo News Australia, Yahoo News Malaysia and
Covers:  beauty, beauty-adjacent wellness, tattoos/piercings, beauty-loving celebrities and influencers
Doesn't Cover: weight loss, diets, supplements
deputy digital director, @allure_magazine instagram: kara.mcgrath

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Kara McGrath’s Biography

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Kara McGrath is a New Hampshire-based writer, editor, and brand consultant. Currently, she is the deputy digital director at Allure. From 2014 to 2019, she lead the launch and development of Bustle’s fashion and beauty verticals. This page is where you can find all of her favorite work in one place.

Kara McGrath’s Journalist Portfolio

Realistic Temporary Tattoos Are More Popular Than Ever

Realistic Temporary Tattoos Are More Popular Than Ever

As permanent tattoos get more and more ubiquitous, their temporary counterparts have become nearly as much of…

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How Herbal Essences' '90s Shampoo Scents Became Iconic

How Herbal Essences' '90s Shampoo Scents Became Iconic

Shampoo doesn't typically inspire the same type of nostalgic swooning as, say, a Caboodle or the roll on body…

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Here's How Lip Smacker Flavors Are Actually Made To Be So Delicious - PHOTOS

Here's How Lip Smacker Flavors Are Actually Made To Be So Delicious - PHOTOS

"'Oh my gosh, your office smells so good! How do you not get hungry?'" is often the first thing people say wh…

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Why Bustle's Fashion Editors Don't Talk About "Flattering" Outfits

Why Bustle's Fashion Editors Don't Talk About "Flattering" Outfits

The way we talk about clothing is changing. Consumers are leading the trend conversation more than brands. Th…

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Brooklyn-Based Tattoo Artist Tamara Santibañez Helped Bring Chicanx-Style Ink To The East Coast

Brooklyn-Based Tattoo Artist Tamara Santibañez Helped Bring Chicanx-Style Ink To The East Coast

The artist Tamara Santibañez did not invent the fine line, black and gray, West Coast-style of tattooing she'…

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How the Pandemic Changed Everything About Our Lives

How the Pandemic Changed Everything About Our Lives

This year, so much has changed about the way we live - not only are we in the midst of a pandemic, but there …

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Articles

Stephanie Gemino Is Empowering People With BRCA Gene Mutations One Topless Video at a Time Original

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By Kara McGrath Verified
| Allure Verified
The inaugural season of Allure Perspectives will explore one of the most controversial and medically researched parts of a woman’s body: breasts. Through expert interviews, personal stories, and historical context, the podcast series, hosted by editor in chief Jessica Cruel, will examine how breasts intersect with beauty, health, identity, sexuality, and culture.
Open in Who Shared View Duplicates (5) Issue with article?

How Future Society’s Base Scent Shifts Your Natural Body Odor to Make It Less Smelly

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By Kara McGrath Verified
| Cosmopolitan Verified
After more than 15 years of doing beauty journalism, it is extremely rare for me to come across a product launch that feels genuinely new. If the hydrogel eye patch hubbub this month proves anything, it’s that the beauty market is oversaturated with many versions of essentially the exact same thing. Then Jasmina Aganovic and her team at Future Society launched Base Scent, and my jaded mind was (finally!) a little bit blown.
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Not a Deodorant, Not a Perfume: I Tried a New Product That Supposedly Makes You Naturally Less Stinky

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By Kara McGrath Verified
| Aol Verified
"Hearst Magazines and AOL may earn commission or revenue on some items through these links." After more than 15 years of doing beauty journalism, it is extremely rare for me to come across a product launch that feels genuinely new. If the hydrogel eye patch hubbub this month proves anything, it’s that the beauty market is oversaturated with many versions of essentially the exact same thing.
Open in Who Shared Issue with article?
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Interview

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What was your first job as a journalist?

Web Editor at Seventeen.com

How do you prefer to be pitched on stories?

Via email, with a maximum of one follow up

What advice can you offer to aspiring journalists?

Write and read as much as possible, your personal blog counts as published clips!