AZoNetwork

Plenty of clicks, but not enough serious enquiries? That's a familiar problem in scientific Google Ads. A campaign for a £50,000+ instrument can attract people looking for everything from journal articles and definitions to jobs and university coursework. The search may look relevant to Google. However, the resulting lead may have little or no commercial intent.

Our AZoNetwork articles perform extremely well in searches which in turn drives significantly more traffic to our website. Jeff Elster Marketing Web & Product Development Composition Materials AZoNetwork puts together programs that match our company’s goals, strategy and budget. Their responsive staff produce clear data and excellent results at our fingertips Our company was looking for a way to market to and reach a larger online audience.

The team at AZoNetwork is like having an extension of my marketing team here at Mo-Sci. I can give them an idea or concept and they create the content which frees me up to work on other things. Krista Grayson Director of Sales Mo-Sci Corporation Scientific marketing can be difficult and finding a marketing partner that understands the material and can relay the information in a meaningful way can be a struggle. AZoNetwork understands our goals and how to help us achieve them.

AZoNetwork Media Kit Reach your target audience with optimum quality content for their stage in the buyer's journey. Let us demonstrate how we can help with Content Distribution and Content Creation. Expand your audience reach through our websites, mobile platforms, social networks and subject specific newsletters Use the experience of our team to provide guidance on what works and what hasn't worked Your team have great expertise in your products, services and applications.

Project specialists help you navigate the minefield that is SEO and how to get the best out of your strategy. The experience which AZoNetwork have is incredibly important to our business and the marketing department here at Extronics. Stuart Milne Marketing Manager, Extronics The Challenge Extronics develop technologies for worker safety, accountability and asset management. They serve customers around the world from industries such as oil and gas, chemical, pharmaceutical, and mining.

Materials science and engineering firms often thrive on conventional lead generation methods, enabling businesses to cultivate a selection of trusted partners. Yet this traditional approach to technical marketing has an issue of scalability. How do engineering companies broaden the scope of their business development efforts and reach a deeper pool of potential clients?

Total Annual Users Continent Total Visits Asia 38.16% Americas 26.29% Europe 24.06% Africa 5.89% Oceania 5.60% The construction industry is an age-old institution, with marketing tactics traditionally based on leveraging established brand awareness to attract potential customers and to maximize ROIs from existing customers. This prevalence of “handshake interactions” has always been a challenge for small construction companies and start-ups.

60% of Searches End Without a Click. Here's What That Means for Science and Industrial Marketers. Over a century ago, the Philadelphia department store owner John Wanamaker made a confession that every marketer since has recognised. "Half the money I spend on advertising is wasted. The trouble is, I don't know which half." For most of the twentieth century, that was simply the cost of doing business. You placed the ad. You hoped it worked. You moved on.

B2B marketing principles only go so far in the medical device market. Generating qualified leads is harder here. Buying journeys are longer, regulatory scrutiny is tighter, and decisions often involve multiple stakeholders, including clinicians, procurement teams, regulatory staff, and hospital administrators, all of whom can influence the timeline of the final purchase. Medical device companies are searching for more than clicks and visibility.

You’ve heard about AI search. You’ve probably nodded along in a meeting where someone mentioned “GEO” or “generative engine optimisation.” You might have made a mental note to look into it. But have you actually typed your company name into ChatGPT and read what it says back? For many marketing managers at science and laboratory equipment companies, the answer is no – or “not recently.” That’s understandable.