Frank Barker

60% of Searches End Without a Click. Here's What That Means for Science and Industrial Marketers. Over a century ago, the Philadelphia department store owner John Wanamaker made a confession that every marketer since has recognised. "Half the money I spend on advertising is wasted. The trouble is, I don't know which half." For most of the twentieth century, that was simply the cost of doing business. You placed the ad. You hoped it worked. You moved on.

State of Scientific Purchasing 2026: What this year’s data means for science marketers AZoNetwork | February 2026 Scientific purchasing teams are moving faster, relying more heavily on self‑serve research, and—crucially—adding AI tools into the comparison phase. That combination changes how marketing teams need to show up: earlier in the journey, with clearer product information, fewer friction points, and content designed to be compared (by humans and machines).

AI in Scientific Marketing: Practical Wins for Small Teams If you feel like AI went from a nice-to-have to a must-have this year, you’re not alone. In late October, Thermo Fisher announced a $9.4B move to acquire clinical data specialist Clario—one more sign that the scientific sector is betting big on AI and Data-driven pipelines.