“Measure twice, cut once.” It’s a simple and timeless proverb. Across industries and eras, this mindset has guided builders, craftsmen, and business leaders alike. Because it’s not just about tools or trades — it’s about being deliberate. For me, it means taking the time to do it right. In the automotive aftermarket, that could be a spec, a product launch, a new hire, or a go-to-market strategy… whatever it is, if you rush the prep, you’re almost guaranteed to spend more time fixing than executing.