Jim Merle

Are you someone who might be a good candidate for a conversation? These days, it seems that you’re working harder than ever to ensure that your customers, your employees, even your suppliers have as positive of an experience every time they step into your shop. You don’t complain – you do what it takes because it’s how you build a thriving business. Click Here to Read More But what do you do for yourself? What motivates you? What recharges your batteries? Everyone has a hobby or two.

How is BMW going to sell hardware as a subscription? Last month in my newsfeed was an item “BMW Selling Subscriptions To Heated Seats.” The headline had me dumbfounded for a minute. How is BMW going to sell hardware as a subscription? Is the dealer going to install the heater and take the heating elements out when they don’t pay their bill? Doesn’t the owner own the seats?

Content is King. Pure and simple. It is what helps you to operate a better business. It is why ImportCar concentrates on providing technical content exclusively dedicated to under-the-car service and repair. We know you – our audience of shop owners, technicians and service managers – appreciate our efforts because you talk with us every day.