IOWA CITY — The Iowa athletic department and The Swarm Inc. announced a strategic transition on Wednesday. Iowa athletic director Beth Goetz speaks to the crowd during an I-Club event in Waterloo at SingleSpeed Brewing on Wednesday, May 13. The Swarm Inc., which functioned as the Name, Image and Likeness (NIL) collective for the Hawkeyes, will phase out its membership payments, end auto-renewals, pause future NIL activations and direct its remaining organizational resources to Iowa's Flight Funds.