BizBash

ComplexCon's 10-year anniversary took place at the Los Angeles Convention Center.Photo: Presley Ann/Getty Images for Complex LOS ANGELES—ComplexCon celebrated its 10-year anniversary this year, taking over the Los Angeles Convention Center and Crypto.com Arena Oct. 3-4.

Meeting professionals are under increasing pressure to demonstrate business value with limited resources, while still delivering memorable attendee experiences that engage attendees and strengthen organizational culture. As expectations rise, many are looking for ways to simplify planning without sacrificing creativity or impact.

Events generate huge amounts of onsite data every day: check-ins, badge scans, session attendance, attendee tracking, booth visits, and engagement signals. Most of this data stays operational and never becomes intelligence.

What can a corporate general session learn from an NFL game day? More than you might think—especially when it comes to music. For the past 17 seasons, Brandon Williams, better known as 13LACKBEARD, has served as the official DJ of the Dallas Cowboys, helping create the atmosphere at the team’s four-hour pregame experience outside AT&T Stadium.

GLOBAL: Clarion Events announced that it is being acquired by Informa, a leading international B2B live events group, bringing together two highly complementary organizations with a shared commitment to growth, innovation, and customer value.

GLOBAL: Clarion Events announced that it is being acquired by Informa, a leading international B2B live events group, bringing together two highly complementary organizations with a shared commitment to growth, innovation, and customer value.

The Foo Fighters headlined night one of Bourbon & Beyond.Photo: Jordan Pantoja Photography LOUISVILLE, KY.—Danny Wimmer Presents (DWP) welcomed 175,000 fans to the expanded festival grounds at Kentucky Exposition Center in Louisville, Ky., for Bourbon & Beyond Sept. 24-27. The four-day event followed another festival, Louder Than Life, which took place Sept. 17-20. Both fests included free access to select amusement rides inside the adjacent Kentucky Kingdom amusement park.

In Case You Missed It This month on BizBash, we explored how Khadlaj Perfumes took over an entire immersive art museum in Las Vegas, developing original branded content for the venue's projection environments and integrating it with physical design, scent, sound, lighting, florals, hospitality, and technology.

GLOBAL: Opus Agency has named Erica Seo as senior vice president, ASEAN. Based in Singapore, she will lead client growth, commercial performance, and team operations while helping global and regional brands expand their event portfolios across Southeast Asia. Erica joins from Spalba, where she served as business head, APAC. Previously, she led business strategy across APAC at George P. Johnson and served as managing director of GPJ Korea.

GLOBAL: Opus Agency has named Erica Seo as senior vice president, ASEAN. Based in Singapore, she will lead client growth, commercial performance, and team operations while helping global and regional brands expand their event portfolios across Southeast Asia. Erica joins from Spalba, where she served as business head, APAC. Previously, she led business strategy across APAC at George P. Johnson and served as managing director of GPJ Korea.