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Claire Hoffman on Muck Rack

Claire Hoffman

  • Senior Contributing Editor, BizBash
  • Writer and Content Marketing Specialist, Freelance
Los Angeles
As seen in: BizBash, Medium, Los Angeles Times, ELLE, 3BL Media, CSRwire, Justmeans, Trade Show News Network (TSNN), MeetingsNet, RealClear History, Connect Meetings and
Writer, editor, reader, eventgoer, dog mom, cool aunt, awkward person

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Articles

What's New in Event Venues: The World Cup's Impact on Hotels, AI Trends in Hospitality, and More

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By Claire Hoffman
| BizBash Verified
Claire Hoffman,Senior Contributing Editor July 16, 2026 Open in Las Vegas through Sept. 12, Bellagio's summer Conservatory display immerses visitors in a tropical jungle landscape featuring 21 animal sculptures, more than 20,000 plants, and a 40-foot treehouse.
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Event Tech Check: New Tools for Business Travel, Exhibitor Leads, and More

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By Claire Hoffman
| BizBash Verified
We recently named AT&T as one of 2026’s most innovative brands due to its tech-forward work at major events like NBA All-Star Weekend. Scroll down for more.Photo: Courtesy of AT&T In Case You Missed It Make sure to catch our roundup of 2026’s most innovative brands, which includes tech giants like AT&T, Google, and IBM. One common thread among all of those on our list?
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How This Health Food Brand Made Probiotics Feel Anything But Clinical

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By Claire Hoffman
| BizBash Verified
Claire Hoffman,Senior Contributing Editor July 8, 2026 Health food brand Lifeway, which celebrates its 40th anniversary this year, is the leading U.S. supplier of kefir and fermented probiotic products. Photo: Courtesy of Lifeway NEW YORK—For two days in SoHo, Lifeway Kefir transformed its probiotic-rich fermented dairy beverages from a grocery-store staple into an immersive brand experience—complete with custom smoothies, live music, interactive stations, and even a life-size cow. The occasion?
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