Braze Magazine

Resources/Reports & Guides/If you build it...wi... Fan relationships are no longer a guarantee. It’s now harder and more expensive for fans to follow the teams they love. As fandom gets harder, teams, leagues, and media partners may start to feel the strain of declining fan engagement. But sports still command outsized attention, and the brands that sustain fan engagement will be the ones that focus on durable attention.

When it comes to leveraging AI for customer engagement, the question facing marketers is no longer if they should use it, it’s how they are using it, and whether that approach is really delivering value. Today, more than 99% of marketing leaders report that their brands are already using AI for customer engagement, reflecting just how central this technology has become to brands and their marketing plans.

The modern shopping experience never stops evolving. Digital transformation has made it easier for retail consumers to discover and shop across multiple channels and platforms, with 70% of retail sales now digitally influenced. The new expectation is that brands show up seamlessly across channels with sophisticated engagement strategies personalized to each and every shopper.

Where Europe’s top marketers are shaping the future of AI-driven customer engagement Join us on 23 April at Olympia London to learn how leading brands are putting AI to work, swapping ideas, and turning inspiration into action. Discover how AI decisioning, personalization, and real-time data are powering the next era of customer engagement. Hear how top brands are using AI today—what’s working, what they’ve learned, and where they’re headed next.

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.

Key findings from 2025 Black Friday and Cyber Monday Season: Messages sent on Cyber Monday eclipsed Black Friday for the first time in Braze history, with 17 billion messages sent.

[HEADING] Integrate Braze Into Your Tech Stack Build technical skills to successfully integrate the Braze SDK into your platform, ingest your brand’s essential data, and connect with partner solutions.

Customer engagement is at an important inflection point. New technologies like artificial intelligence (AI) are helping retail marketers realize the dream of true 1:1 personalization, evolving the way brands create long-lasting relationships with their customers. AI is built on machine learning, which retail marketers have been using for years to predict churn, personalize the next best action customers may take, and personalize campaigns based on first-party data and segments or audiences.

AI decisioning is revolutionizing the way marketers create 1:1 personalization across the customer lifecycle. Built on reinforcement learning, AI decisioning agents act as the brain that sits atop your marketing tech stack, learning how each unique customer interacts with your brand. Marketers choose the business metric they want to maximize, and AI agents personalize every aspect of a campaign based on unique customer profiles.

2736414 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736414/breakfast Agave 1 and Event Lawn 8:00 AM 2736421 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM Braindate‎s in The Manor Normal brands-on-a-roll https://forge.braze.com/2025/session/2736421/braindate‎s-in-the-manor The...