Brian Solis Blog

The intelligent web is entering its next phase. AI systems are moving from reading and summarizing the internet to researching, deciding, transacting, and increasingly interacting with other agents. That changes what leaders have to design for now. At WP Engine’s DE{CODE}, I explored an idea that has been occupying a lot of my thinking lately: the intelligent web. We are redesigning the internet for two audiences at once, human beings and the AI systems increasingly acting on their behalf.

AI has a leadership problem. For the last few years, people have been told that AI is coming for their jobs, their careers, even their relevance. Then we act surprised when people respond with fear, anger, or outright rejection. I recently joined my new friend Cal Fussman to talk about why I believe this is a leadership failure, and why we still have an opportunity to change the future. I shared a moment that changed my own thinking.

I’m honored to be included in The Wharton Blueprint for AI Agent Adoption, a new report from Wharton Human-AI Research and Science Says that explores one of the most important questions facing every leader right now: if AI agents are becoming so capable, why aren’t more people ready to trust them with meaningful work? The answer isn’t just technical. It’s human. The report makes clear that agent adoption is moving from a technology challenge to a psychological one.

AI is moving quickly into every corner of the enterprise. But I think we’re still asking questions that are far too small for the moment. How do we automate more? How do we increase productivity? How do we reduce costs? I recently joined Ray Wang and Vala Afshar on DisrupTV with my Infinite co-author and ServiceNow Chief Innovation Officer Dave Wright to explore a much bigger question: What would you build if AI gave you the opportunity to rethink the business itself?

Via Chief Executive We’re making the same decisions with AI. But for leaders who ask different questions, AI changes the assignment. Dave Wright and Brian Solis share lessons for CEOs from their new book, Infinite: How Visionary Leaders Transform Today’s Businesses into AI-Forward Companies. 5 AI decisions every CEO must own before agents start running the business For years, CEOs could delegate digital transformation.

Every company is now asking some version of the same question…how do we use AI to become more efficient? It’s the right question. But it’s not the only question. If we use AI only to automate existing processes, reduce costs, and accelerate yesterday’s work, we may become faster versions of who we already were. That might improve productivity, but it won’t guarantee relevance.

I’ve spent much of my career studying how technology changes people and how those changes eventually reshape markets, organizations, and culture (or how it needs to). AI is accelerating and stressing that cycle in ways and speeds I have not seen before. This is why I keep one question close by. Are we using this moment to rethink what is possible, or merely to make what already exists faster, cheaper, or more efficient?

At Synthesia Live in New York, I had the privilege of closing a day dedicated to the future of AI video, learning, communication, and work. By the time I walked on stage, the audience had already heard amazing speakers, seen compelling demos, and explored what happens when AI powered avatars and videos becomes something more dynamic, adaptive, and personal for customers and employees. So I didn’t want to give another “AI is changing everything” talk.

For decades, we built the web for people. Now, AI is becoming a user too. It searches, reads, compares, summarizes, recommends, and increasingly acts on our behalf. That means the web is no longer just a collection of destinations for humans. It is becoming an intelligent layer where machines help decide what gets discovered, trusted, chosen, and acted upon. This is a much bigger shift than AI-generated content or the future of search. The web itself is changing.

via Stereo Cien, MARÍA SOLEDAD GUIJOSA VIVANCO En una época marcada por la hiperconectividad, las notificaciones constantes y el exceso de información, el reconocido futurista y analista digital Brian Solis presenta una propuesta para recuperar el control sobre el tiempo, la creatividad y el bienestar personal en su libro El camino lo creas tú: : Vive una vida más creativa, productiva y feliz.