Built In NYC

AdMarketplace, a New York company helping advertisers launch relevant search ads, announced its latest executive appointment. Rachel Chan recently joined the adMarketplace team as chief marketing officer. AdMarketplace operates a two-sided marketplace solution, serving as a monetization partner for open web publishers and helping advertisers achieve incremental campaign results through exclusive media.

REVIEWED BY Justine Sullivan Summary: PNC technology employees can build individualized career paths by staying curious, seeking mentorship and taking on meaningful work that supports employees and customers. The story highlights how team members have moved from branch banking into engineering leadership, grown through hands-on problem-solving and gained early-career experience with AI, automation and fraud...

What It’s Like to Work in Engineering at Grow Therapy On Dennis Daniel’s team at Grow Therapy, engineering quality isn’t a “gate at the end of a sprint.” Dennis, a senior director of engineering, said that instead, each engineering team operates as a cross-functional unit, which includes a dedicated product manager, designer and data analyst, all of whom engage in daily sync-ups and make decisions together.

Process intelligence company Celonis recently announced a new partnership with Horváth, a management consultancy with a presence in global markets including the U.S. and Europe. The companies are collaborating to provide holistic support to businesses undergoing digital transformation. Horváth has extensive industry knowledge surrounding transformation and helping organizations achieve sustainable success and long-term value creation.

Clean code is now just the baseline for mobile apps. To be competitive in today’s crowded digital landscape, companies are expected to pair intuitive user experiences with practical AI features and smart subscription models. And if they do, the financial rewards for getting it right are massive. Global app revenue is projected to hit nearly $740 billion this year, with the U.S. at the front of the pack.

Empathy, a New York-based company specializing in bereavement support, estate management and legacy planning, announced its new focus on incorporating artificial intelligence into its technology platform. The company plans to release new AI-powered features to help people navigate grief and more. Empathy aims to provide users with purpose-built solutions shaped by relevant context, expertise and human care.

Behind nearly every major boardroom decision in New York is a data analyst turning chaos into clarity. In a city where margins are razor-thin and moving too slow is a liability, these tech workers build the dashboards, clean the pipelines and stress-test the strategies that direct billions of dollars in corporate capital. Their work touches everything from Wall Street trading floors and Silicon Alley startups to massive hospital networks and global media empires.

Whether you’re streaming a movie, swiping your credit card or chatting with friends online, there’s an intricate digital network humming along in the background, continuously moving data from devices, servers and the cloud. Network engineers are the folks who make and manage those systems, ensuring everything is running smoothly while also safeguarding against things like outages, cyber threats and performance bottlenecks.

What It's Like to Build an AI-Native Career at Huntress At Huntress, Enablement Lead Maisaa Saadeh draws a line between AI that makes you a little faster at what you already do and AI that takes an entire task off your plate. The first is table stakes. The second is the bar she holds her team to, because it frees people for the work that actually needs human judgment. What Does Huntress Do?

REVIEWED BY Justine Sullivan Summary: Braze’s business development organization is built around diverse, high-performing teams, psychological safety and strong career development, with Del Patara emphasizing early-career growth, leadership investment and hands-on opportunities across the customer journey. The team also helps customers modernize customer engagement with AI-powered decisioning and optimization, while giving employees multiple paths to...