Buzz in Content

New Delhi: Getting a travel creator to spend a weekend at a property, experience a destination and turn the trip into reels, vlogs and stories is hardly new to the tourism industry. Hotels, airlines, travel platforms and destination marketers have been doing it for years. What is changing is who is picking up the playbook.

New Delhi: Finance creator and entrepreneur Sharan Hegde's 1% Club launched an AI-powered financial tool called AI CFO as the company expanded beyond financial education into fintech and personal finance technology. The company positioned the product as India's first AI CFO designed to provide personalised financial guidance based on an individual's financial situation.

New Delhi: YouTube was reportedly offering millions of dollars to select creators in exchange for keeping their videos exclusive to the platform for a specified period, as competition with Netflix for creator-led content intensified, according to a Bloomberg report. The report said the Google-owned platform was holding discussions with popular channels as Netflix increased efforts to bring established YouTube creators and programmes to its streaming service.

New Delhi: The Bihar Cabinet approved an amendment allowing eligible social media creators to receive up to Rs 1 lakh for individual videos featuring state government schemes and programmes, according to news reports. The amendment to the Bihar Social Media and Other Online Media Rules, 2026, was among 13 proposals cleared at a Cabinet meeting chaired by Chief Minister Samrat Choudhary on Wednesday.

New Delhi: Level Infinite has launched a creator-led micro-drama starring Techno Gamerz as part of the India marketing campaign for Gangstar Mirage City, taking the game beyond conventional trailers and influencer-led promotions. Titled The Misfits, the scripted series places its narrative inside the Gangstar Mirage City universe and will be distributed on ShareChat and Moj from August 20.

New Delhi: Niyati Desai joined SocioClout, An Integrated Marketing Agency as Associate Vice President, Growth & Partnerships, taking charge of building and scaling the agency's Mumbai business. Desai announced the appointment in a post on LinkedIn. In her new role, she will work on developing client relationships and new business opportunities across areas including creator marketing, content, production and online reputation management. "New chapter. Bigger canvas.

New Delhi: From August 24, YouTube will start counting a public view on long-form videos and live streams from the moment playback begins, with no minimum watch-time requirement. In other words, someone who clicks on a 20-minute creator video and leaves almost immediately could count as a view, just like someone who stays till the end. For creators, that could mean bigger public numbers. For brands, it could mean a rethink of what exactly they are paying for.

New Delhi: Nykaa on Wednesday launched 'Be The Face of Nykaa', an initiative aimed at engaging Gen Z consumers by giving three young participants opportunities to work with the beauty retailer across content, campaigns, and other brand activities. The programme invited people aged 18 to 26 across India to submit 'Get Ready With Me' (GRWM) videos. Three participants will be selected as the Faces of Nykaa.

New Delhi: After years of building a career around the internet, brand deals and reality television, Apoorva Mukhija is leaving Mumbai's creator bubble behind for New York. The content creator, popularly known as The Rebel Kid, revealed on the 'Untriggered' podcast by AminJaz that she had moved to New York to pursue an MBA, a decision that came after a turbulent phase involving the 'India's Got Latent' controversy, 'The Traitors', 'Lock Upp' and repeated cycles of online backlash.

New Delhi: HDFC SKY launched a new video series, 'The King of Trades', focusing on Rajkot's trading history and the evolution of investing practices in the city. The first episode, 'The History of Rajkot', looks at the city's transition from traditional trading centres and physical share certificates to digital investment platforms. The episode features veteran traders discussing changes in Rajkot's markets, businesses and investing habits over the years. "The screens changed. The markets evolved.