Buzz in Content

New Delhi: Two Brothers India Farms has launched Kranti Cookbook, an AI platform that lets users explore Indian culinary traditions and contribute recipes from their families and communities. Developed by Glassbox, a Komerz company, the initiative examines how colonial-era taxation, policietrade s and the emphasis on commercial crops influenced food cultivation, processing and consumption in India.

New Delhi: Bigger celebrity followings may no longer automatically mean better marketing performance. According to Dentsu Creative's ‘Making It Real: 2026 CMO Report’, 81% of CMOs believe real and relatable creators, including nano influencers, drive better performance than celebrities. An identical 81% said social and influencer content generates greater engagement than traditional advertising. The findings point to a widening role for creators.

New Delhi: As financial creators become a growing source of investment information, SEBI Chairman Tuhin Kanta Pandey has distinguished genuine financial education from finfluencer content that crosses into unregistered stock tips, investment strategies or exaggerated return claims.

New Delhi: Punjabi social media influencer and makeup artist Mad Sandhu was shot dead in Amritsar on Saturday, October 3. He was 30. Sandhu, whose real name was Madhusudan, had about 2.26 lakh followers on Instagram. He posted as @its_madsandhuofficial. What happened in Amritsar The incident took place around 6 pm on Loharka Road. Sandhu had gone to collect his car from a car wash. Two men on a motorcycle fired at him from close range and fled. He suffered two bullet wounds and could not be saved.

New Delhi: YouTube is putting the repost economy on notice. The platform is changing its Shorts recommendation systems to give greater priority to original content and reduce the reach of channels that primarily aggregate or re-upload other creators’ videos without adding enough of their own.

Mumbai: India's financial-services ecosystem is increasingly crowded, with more than 10,000 fintech entities competing alongside banks, insurers and lenders for consumer attention. Many have responded by building content around credit scores, EMIs, savings, insurance and money management, often using creators to make complex subjects feel more accessible and native to social platforms.

New Delhi: Meta began rolling out an AI assistant inside its video editing app Edits to users in the United States on September 30, 2026. The Edits app is available on iOS and Android. The Edits assistant uses a creator's Instagram account data, including follows, views, video retention, likes and shares. It combines this with comments on the creator's posts, what's trending on Instagram and what the creator's audience is interested in, the company said in a blog post.

New Delhi: Instagram has posted a guide to making Reels on its official blog on 28 September 2026, covering recording, editing, sharing and collaborating with other users. Instagram launched Reels on 5 August 2020 as a way to make short videos set to music. Reels are short videos that can include music, audio, effects and text. They sit in a Reels tab on a user's profile and can also appear in the main feed, on the Explore page and in the Reels tab of the app.

New Delhi: India’s creator economy is beginning to look less like a collection of individual channels and more like a network of media businesses, as creators build teams, production operations and intellectual property around their audiences. YouTube’s India Impact Report 2025, estimates that its creative ecosystem contributed more than Rs 18,000 crore to India’s GDP in 2025 and supported over 960,000 full-time equivalent jobs.

New Delhi: Sparkonomy has launched the Open Creator Graph, a free tool that lets creators bring their social accounts into one public record and state how AI systems may use their identity. A creator can claim a record by signing in through an existing social account, including Instagram, YouTube, TikTok or X. The record is designed to help search and AI systems identify the person behind those accounts. Sparkonomy claims that about one million starting records were available at launch.