Chief Marketer

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Online/Digital
The indispensable resource on measurable marketing strategies, tactics and benchmarks for busy marketing professionals at both B2C and B2B leading brands and their agencies. Chief Marketer offers up inspiration through campaign coverage, awards programs, events and research, as well as fresh tactics that cross channels, resources & technology applications that move the revenue needle. Our readers and attendees come from all marketing functions and levels- at CPG & manufacturing, retail, media & entertainment, to financial, business services, hi-tech, as well as travel & hospitality companies, and the agencies that serve them. These marketers look to Chief Marketer to find actionable ideas along with the details and metrics needed to put those ideas in to practice immediately. Source

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Scope National, Trade/B2B
Language English
Country United States of America
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Frequency Monthly

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Everpure’s Rebrand Reflects the New Rules of B2B Marketing in the AI Era

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By Andrew Byrd
| Chief Marketer Verified
Renaming a public company is rare. Renaming one in the B2B technology sector is even rarer. Earlier this year, Pure Storage became Everpure, marking the culmination of more than a year of work and a broader effort to reposition the company beyond its roots in enterprise storage. According to Everpure CMO Lynn Lucas, the company concluded that its brand no longer reflected the business it had become. “Our business had advanced, but the brand had not,” Lucas said.
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Chewy Chases World Cup Attention With Cuddle Shuttle

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By April Berthene Verified
| Chief Marketer Verified
When your team loses during the FIFA World Cup — because odds are, at some point they will — pet care brand Chewy has a dog available to cuddle and support you. This is the premise behind the retailer’s Cuddle Shuttle, which is touring Miami June 25-28, stocked with emotional support dogs aboard for fans to embrace. Consumers can line up outside the shuttle, provider their contact information to Chewy and then spend a few minutes aboard the vehicle.
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AI Finds the Pattern. Human Marketers Break It.

| Chief Marketer Verified
“AI is great at pattern recognition and surfacing what is common, but in brand marketing we want to break from that,” says Stephen Shultz, Vice President of Brand Marketing at First American. “It takes our creative people to figure out the right disruption to that pattern.” That tension sits at the center of the new Marketing’s Power Partner: AI and the Human Essence report from the CMO Council.
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Gartner CMO Spend Survey: Budgets Reflect Increase in Consumption-Based Martech, Paid Media Spend

| Chief Marketer Verified
Given the continued emphasis on AI tools as a marketing essential, you might expect CMOs to be dedicating a higher percentage of their budgets than ever to martech. And in fact, 62% of the 401 CMOs who participated in the 2026 Gartner CMO Spend Survey were planning to invest more in marketing technology. At the same time, however, the mean percentage of marketing budget allocated to martech has reached a five-year low, from 26.6% in 2021 to 19.4%.
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How FragranceNet Weighs The Cost of RCS Marketing

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By April Berthene Verified
| Chief Marketer Verified
RCS messaging delivers more engagement and conversion for FragranceNet. It’s just more expensive, said David Janecek, Director of Marketing Email and SMS for the online-mostly perfume retailer. “We get more engagement, but then we get into the challenge of the cost,” Janecek said.
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LEO Events Archives - Chief Marketer

| Chief Marketer Verified
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
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How Helzberg’s New Product Data System Drives Customer Acquisition

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By April Berthene Verified
| Chief Marketer Verified
One of the best customer acquisition tools for Helzberg is having efficient and organized backend systems for its product assets, Jackie Arlotti, Divisional Vice President, Ecommerce Operations and Planning at Helzberg told attendees at the Salesforce Connections Conference in Chicago in June. Helzberg’s online sales increased 25% after updating is tech stack, including using a product information management system and a digital asset management system from Bynder.
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Backstage With Chief Marketer: Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez

| Chief Marketer Verified
At the Experiential Marketing Summit last month, Chief Marketer Associate Publisher Kaylee Hultgren sat down with Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, to discuss how her brands use experiential as a channel to support the overall marketing mix, her thoughts on event measurement, marketing a brand globally while maintaining local relevance and more. Transcript: Kaylee Hultgren: Hello everyone.
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Top Women Leadership Forum

| Chief Marketer Verified
The Top Women Leadership Forum is a one-day intensive for professional women in media, marketing and tech who are ready to move forward, not just feel inspired.
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Advance Auto Parts Returns to Brand Campaigns in Time for America’s 250th Birthday

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By April Berthene Verified
| Chief Marketer Verified
Advance Auto Parts is on the upswing of its comeback, making it the right time for a brand marketing campaign, said Bruce Starnes, Chief Merchandising Officer at Advance Auto Parts. The car maintenance parts retailer launched 94 years ago serving both professionals, local businesses and everyday car enthusiasts. Today the brand is publicly traded, operates more than 4,300 stores with 60,000 employees.
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Chief Marketer Journalists

Berthene, April
Hultgren, Kaylee