Chief Marketer
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The indispensable resource on measurable marketing strategies, tactics and benchmarks for busy marketing professionals at both B2C and B2B leading brands and their agencies.
Chief Marketer offers up inspiration through campaign coverage, awards programs, events and research, as well as fresh tactics that cross channels, resources & technology applications that move the revenue needle.
Our readers and attendees come from all marketing functions and levels- at CPG & manufacturing, retail, media & entertainment, to financial, business services, hi-tech, as well as travel & hospitality companies, and the agencies that serve them.
These marketers look to Chief Marketer to find actionable ideas along with the details and metrics needed to put those ideas in to practice immediately. Source
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| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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| Frequency | Monthly |
Recent Articles
Search ArticlesCarhartt Takes New Angle on NFL Marketing
Carhartt is in the second year of its campaign that highlights the labor and workers behind building the new National Football League Buffalo Bills Highmark Stadium. The first iteration of the campaign kicked off last season as work was underway and showcased the many skilled trades that go into building a stadium. “The overall brand demand for this campaign exceeded our estimates by 20%,” said Norma Delaney, Vice President of Marketing at Carhartt.
NFL Marketing Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
Buffalo Bills Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
top-of-funnel marketing
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
Pet food Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
Open Farm Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
Open Farm CMO Says Brand Awareness Campaigns Need to Drive Sales
Brand awareness doesn’t pay the bills, said Mark Sapir, Chief Marketing Officer at Open Farm. Even though awareness is the metric he is fixated on, Sapir knows Open Farm’s campaigns and overall marketing strategy have to drive sales. Fortunately for Sapir, the brand’s most recent campaign is doing just that: In March, the premium pet food brand launched a campaign in two test markets, Florida and Texas.
Media Strategy Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
Circana Report: Most Brands Still Have Room to Grow Influencer Investments
Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could. According to a new report from Circana, fewer than 10% of brands have fully saturated their influencer investments, meaning most marketers still have room to increase spending before seeing diminishing returns.
Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand
Creators are a buzzword in retail marketing right now. Most retailers know that content creators need to be a pillar of their marketing strategy. Many merchants are clamoring to invest in the technology and partners that can best propel their brand forward to stand out, be authentic and cut through the noise. Jack Gray, CEO of Blenders Eyewear, knows the creator buzz is real. In fact, influencers have been a foundational part of Blenders’ growth story since it launched in 2012.