Chief Marketer
VerifiedOnline/Digital
The indispensable resource on measurable marketing strategies, tactics and benchmarks for busy marketing professionals at both B2C and B2B leading brands and their agencies.
Chief Marketer offers up inspiration through campaign coverage, awards programs, events and research, as well as fresh tactics that cross channels, resources & technology applications that move the revenue needle.
Our readers and attendees come from all marketing functions and levels- at CPG & manufacturing, retail, media & entertainment, to financial, business services, hi-tech, as well as travel & hospitality companies, and the agencies that serve them.
These marketers look to Chief Marketer to find actionable ideas along with the details and metrics needed to put those ideas in to practice immediately. Source
Actions
Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
Similarweb UVM
|
Request pricing |
Comscore UVM
|
Request pricing |
| Frequency | Monthly |
Recent Articles
Search Articlesout-of-stock Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
supply chain planning
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
shipping speed Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
Fanatics Fights Out-of-Stocks to Win Over 100 Million Fans
Fanatics has a fan base of 100 million consumers it can market to. And after all that work of getting shoppers to the right product, it better be in stock. Out-of-stocks can hinder the customer experience, and the licensed sports apparel retailer is updating its demand and supply chain software to ensure this doesn’t happen, Ben Pivar, Senior Vice President and Head of Brands and Supply Chain Technology at Fanatics, told attendees at the o9 Solutions Aim 10x Summit in Chicago in September.
supply chain Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
demand planning Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
Whoop’s Marketing Shift Drives Hypergrowth and Demand Planning Woes
The brand’s marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here’s how the health wearable is retooling operations to keep pace. Increased awareness, surging sales and overall growth are a boon for any brand. But for the operations team, growth spells complexity. Marie Fodness, Assistant Vice President of Global Operations at health wearables brand Whoop, knows this story intimately.
The New York Liberty’s Lesson in Betting on Brand Before Metrics
When the New York Liberty’s Chief Brand Officer, Shana Stephenson, joined the team as a consultant in 2018, her marketing challenge was not simply to attract new fans. At that moment, the team was changing venues, trying to retain its longtime supporters, and making the case for investment in women’s sports at a time when media attention and sponsorship were still limited.
The New York Liberty
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.
Brand Metrics Archives - Chief Marketer
Executive Perspectives for Modern Marketers The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.