Kaylee Hultgren

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead. To tout its specially priced Chicken Strip Basket and new MVP Dip Lineup, Dairy Queen called on a trio of bird mascots for a social-first campaign running throughout September.

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month after spending nine years building its marketing organization. In his new role, Lopez has an expanded mandate that includes product strategy and innovation alongside marketing oversight, with a clear focus on unifying the consumer experience across Behr’s digital ecosystem.

Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, attribution and a suite of AI-powered workflows largely on his own, contributing to the company’s meteoric rise from $150 million to $7 billion in revenue in two years. Remarkably, the technology he markets to the public is rapidly changing the marketing industry itself.