Coast Digital

In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on a unicycle. We get it; it’s a wild ride out there! In this article, deep-dive into something that’s served as the unsung hero for many savvy marketers – the content calendar.

In the world of tracking and analytics in digital marketing, the last 12 months have been a whirlwind of new rules and regulations. Notably, tools like Google Analytics have been at the forefront of this rapid evolution. Looking ahead, we anticipate the coming year will be equally, if not more fast-paced, so it’s important that businesses proactively adapt to ensure they keep up with the ever-changing landscape.

Hello and welcome to the latest article from Coast Digital’s resident Core Web Vitals (CWV) bore. Just when you thought it was safe to go back in the water, here I am. Fuelled by a never-ending desire to see the web running at top speed. It has been a little over two years since Google launched Core Web Vitals, and everyone involved with SEO (or who has been at a party with an SEO Specialist) knows about the three metrics CWV is built around (if you don’t, check out this article about CWV).

Sustainability is an ever-growing topic across multiple industries, with thousands of businesses working hard to reduce their carbon footprint over the next few years. There are obvious improvements to be made, such as reducing emissions from transport, reducing the amount of plastic used and embracing low-energy technologies, but there are huge sustainability opportunities within the digital landscape too. So, how can SEO help businesses to reduce their carbon footprint?

Believe it or not, I didn’t always want to be an SEO Specialist. As a teenager, I didn’t have posters of Tim Berners-Lee and John Mueller on my bedroom wall, and I didn’t ever picture myself sitting at a desk in an office. I wanted to be a musician. A guitarist and singer to be precise. The posters on my bedroom wall were for bands like Nirvana, Metallica, System of a Down, Guns n Roses and Smashing Pumpkins. So, I got good.

With 2.95 billion active users all over the world each month, nearly one-third of the global population, Facebook stands as the world’s largest social media app. In the UK specifically, 66% of the population are active Facebook users, and the platform’s user base continues to grow with 400 new signups every minute. The widespread internet access in the UK, coupled with Facebook’s popularity, makes it a prime place for reaching and connecting with a large audience through advertising.

LinkedIn, the world’s leading professional network, has recently announced a significant enhancement to its Sales Navigator platform. This update opens up new avenues for marketers, providing the ability to leverage customer lists within the platform. While the main focus of Sales Navigator has traditionally been on empowering sales teams, the implications for marketing are profound, offering loads of benefits to enhance marketing activities on the platform.

In the ever-evolving world of digital advertising, reaching the right audience is the key to success. Google’s Display & Video 360 (DV360) offers an array of powerful audience-targeting options that can help you connect with your ideal clients. In this comprehensive guide, explore the various types of audiences you can target in DV360, from first-party audiences to private deals. By the end of this blog, you’ll have a thorough understanding of how DV360 can boost your advertising campaigns.

In today’s digital age, social media has evolved beyond personal connections, becoming a powerful tool for businesses. However, mastering the intricacies of social media can be challenging, especially when dealing with platform-specific algorithms. While there’s no one-size-fits-all solution, you can employ practical strategies to boost your visibility and engagement on platforms like Pinterest, Instagram, Facebook, and X.

Indaba is an event that unites members of Elixirr and its multiple subsidiaries from across the globe. It’s a corporate cocktail of learning, networking and fun! Intrigued? Read on to discover some of the exciting happenings that took place at Indaba Croatia 2023! First things first, what’s an Indaba?! Indaba is a word rooted in South African culture that means a discussion or conference.