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James Carr

Verified
London
As seen in: GameSpot, JSTOR Daily, Bleacher Report, GameRant, Yorkshire Live, Eastern Daily Press, Cronkite News, Norwich Evening News, Schools Week, Ipswich Star and
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Articles

Time to bury the banner? Europe might finally bin off cookie pop ups

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By James Carr Verified
| elixirrdigital.com
The age of clicking Accept or Reject on every single website might finally be coming to an end. The European Commission has proposed a system where users can set their cookie preferences once at browser level, and websites will have to respect those choices instead of showing a pop up every time. It is a simple idea with a big impact: one preference, applied everywhere. If you work across SEO, digital marketing or accessibility, this matters.
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Is This The End For Referral Traffic From ChatGPT?

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By James Carr Verified
| elixirrdigital.com
Referral traffic from AI tools was once seen as a promising new stream for publishers and brands. The thinking was that if people were not clicking through from Google, perhaps they would arrive via ChatGPT. But that optimism has been shaken: in July 2025, referrals from ChatGPT fell by 52% in just one month, according to data reported by Search Engine Land.
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The Lacklustre Impact of GPT-5 Leads to Whispers of GPT-6

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By James Carr Verified
| elixirrdigital.com
Just a week after the rather lacklustre launch of GPT-5, OpenAI’s CEO Sam Altman was already looking ahead. He has given the world an early glimpse into GPT-6 and the focus is not raw performance or speed. Instead, the spotlight is on memory. “People want models that remember things over time,” Altman said, during a recent event. It might sound like a small shift, but in practice this could reshape how we interact with AI. Why GPT-5 fell flat The launch of GPT-5 shows why memory is so important.
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