Communication Arts

“The new Big Rock cans are designed to make you stop, stare and sip. Gone are the craft beer clichés and ‘me too’ packaging. We replaced them with bold colors; rugged, expressive illustrations; and typography that demands attention.”

Responses by ++hellohello. Background: Alethia is a climate-tech company providing real-time environmental impact verification and monitoring. The site’s purpose is to translate complex scientific data into a clear, reliable experience for nontechnical audiences, without sacrificing rigor or credibility.

“ by Amparo Baquerizas documents a journey of 1,133 km (~704 miles) in search of the Gauchito Gil, Argentina’s most venerated folk saint. The book is conceived as a portable altar in which editorial structure, visual sequencing and materiality translate the journey and its devotional practices.” 504 pages, 7¼ × 9¼, 4-color plus 1 PMS, Swiss binding with quarter Dutch-bound bookblock, silkscreened fabric cover and pagemarker ribbons.

Responses by Janelle Alanguilan, senior copywriter, Ragged Edge. Background: Before the rebrand, Granola, an AI-powered notation service, was already well known by Silicon Valley’s tech founders and C-suite. The people who make decisions about the future of technology and innovation were relying on Granola in their day-to-day as if it were their own personal chief of staff, transcribing everything, building historic context and keeping them organized between back-to-backs.

“CAN-AM is a true Canadian institution, a brand we’ve known for decades. I found the platform redesign to be both very simple and effective at capturing the brand’s retro spirit, while adding a touch of modernity.” —Francis Desrosiers “This uses a deceptively simple visual system, combining a limited palette, bold striping and a strong typographic voice, applied with real discipline across a wide range of brand touchpoints.

How did you discover you were interested in a creative career and gain the skills to enter the industry? I actually started building the skillset for brand strategy before I even knew the field existed. In high school, I attended a magnet school for fine arts alongside the standard curriculum, where I was able to immerse myself in literature, architecture, music and dramaturgy. Then, I earned my undergraduate business degree at the McIntire School of Commerce at the University of Virginia (UVA).

“Despite the coexistence of numerous colors and images, motion plays a crucial role in weaving them tightly into a single narrative. While the layout is free-spirited, the information is delivered with absolute clarity.” —Jaemin Lee “What strikes me most is how this project builds identity from austerity.

Features Leading with curiosity, this Toronto-based ad agency has earned a reputation for fearless creativity in its campaigns. A London- and Los Angeles–based creative agency plants its feet firmly at the chaotic intersection of technology and craft. Exhibit An installation by Digital Kitchen for the Seattle-based Climate Pledge Arena, Turn the Tide employs user interaction to convey Amazon’s environmental mission.

In 2016, two couples sat down and asked themselves a question that most people in the advertising industry had thought about but never actually answered: What would you do if you weren’t afraid? Dave Lafond and Serge Rancourt, veterans of the big holding company world, had spent enough years inside the machine to know exactly what was wrong with it.

by Christopher Long 264 pages, hardcover, $75 Published by KANT kant-books.cz Spanning nearly a century of American culture, Modern Americanness by Christopher Long chronicles a history of graphic design in the United States from 1840 through 1940. This chronologically organized, 264-page book is replete with more than 300 examples of vibrant illustrations, prints and collages.