Contagious was born on the back of a beer mat in a London pub in 2004. It was a time of ferment in the marketing industry. Mobile was beginning to get smart, social media was primed to explode and people’s relationships with brands were becoming a whole lot more interactive. New media and behaviours meant the audience had run ahead of the advertiser, so we figured that the communications industry needed a fresh guidance system to make sense of the immediate future.
Hence Contagious. Founders Paul Kemp-Robertson and Gee Thomson wanted to create a platform to explore alternative advertising ideas, assess the impact of emerging technologies and champion a greater sense of purpose for brands. This feeling is encapsulated in our name. Contagiousness is in the stuff that people choose to care about and feel compelled to share. It’s a spirit and a mindset that reaches beyond siloed disciplines, fusing creativity and marketing, technology, design and behaviour.
Today, Contagious offers an intelligence platform, dedicated consultancy, quarterly magazine and live events across the globe to champion brave, innovative creativity across the industry, and equip companies to achieve it for themselves. Source