Patrick Jeffrey

In case you hadn’t heard, everyone’s quitting. The story is a familiar one: you’re getting up for your 257th day of working from home. Every day is the same. And when you strip away the commute, the office perks, or after-work drinks, it suddenly becomes blindingly obvious that you’re underpaid, overworked, or unfulfilled.

Nike’s You Can’t Stop Us, by Wieden+Kennedy Portland / No prizes for putting a punt on this one. If you ask a group of marketers for their favourite piece of creative (as I have multiple times over the past 10 months), I can guarantee that someone will pick this masterpiece of split-screen editing. In less-skilled hands the idea of unity and perseverance might have risked coming across as hackneyed, but not so here. This is 90 seconds of pure magic that mesmerises and inspires.

opinion Contagious Team / 18 December 2018 The Contagious team gives you their insights into the things, people and moments that defined this year Sign up to our weekly newsletter First name Last name Email I agree to the Contagious privacy policy * I confirm I would like to receive the Contagious weekly newsletter * Contagious uses cookies to ensure that you get the best experience on our website. By continuing to browse you are confirming that you are OK with this.