Dataconomy

TransUnion found strong marketer confidence in artificial intelligence, but weaker readiness to measure its impact, with 89% expecting AI-enabled marketing investment to grow over the next 12 to 24 months. The study surveyed 100 senior marketing and technology leaders at major U.S. brands. It found 64% were confident they would meet their AI goals, while only 42% rated their organization’s people readiness as high and 36% said the same for data and process readiness.

Marketing agency Croud said a survey of more than 2,000 U.S. consumers found 69% of Americans are open to letting artificial intelligence make purchases on their behalf. The study, developed with research firm ImpactSense, also found that 73% of AI users research products through large language models before deciding on a specific brand or product. Croud said 39% of AI users check AI recommendations against four or more sources before buying.

Paying someone to build software doesn’t make it yours. Under most copyright laws, the creator owns the work by default. Ownership can only be transferred through a clear assignment clause. However, buyers discover this too late, when they want to change vendors, modify the product, or license it to someone else. Computer vision products make this harder because more data needs to be transferred than in ordinary software.

IBM said on Thursday it has partnered with OpenAI to bring the AI company’s models and tools to more enterprise customers through IBM’s consulting business. The companies will jointly market AI offerings and develop industry-specific solutions for financial services, government, telecommunications and retail, IBM said. Terms of the deal were not disclosed.

X said on Thursday it will publish the source code for its “For You” timeline and core ranking engine on GitHub and add a tool showing whether ranking systems affected users’ accounts or posts. The code will be released under the Apache v2 license and will include model configuration, filters and core ranking system details, expanding X’s earlier open-source effort by roughly 10 to 15 times.

Instagram introduced a new text-only wordmark on Thursday, replacing a logo version that had been in use for about a decade. Instagram head Adam Mosseri announced the change on Instagram and Threads, describing the redesign as “sharper and more modern” while still referencing the original and keeping the look simple.

Banks are replacing legacy infrastructure, deploying AI, and securing data platforms. The KPMG 2025 Banking Survey: Technology shows executives are concurrently addressing core modernization, GenAI, and cybersecurity. These overhauls fail when core systems, data management, CRM, AI, and product delivery are treated as disconnected IT projects.

In May 2026, Patrick Ryan, founder of Mobius Consulting, stood before a closed room of more than thirty senior C-suite executives, technology directors, and risk officers in London. When he asked how many of their organizations were actively running corporate AI tools in production, almost every hand in the room shot up. But when the conversation turned to foundational controls, the room fell quiet. Only 31 percent of those senior leaders had a formal AI strategy in place.

Facebook said on Wednesday it is rolling out a stand-alone Creator Studio app for iOS in the United States and Canada, adding AI tools aimed at helping creators grow audiences and manage engagement. The official launch follows testing with select creators that began a few weeks ago. The app includes an AI creator assistant that gives personalized recommendations based on a creator’s content style, performance, audience engagement and goals.

YouTube has expanded its artificial intelligence-powered Ask YouTube feature on mobile to all U.S. users. All signed-in U.S. viewers aged 13 and older can now use the AI search option on desktop, mobile and TV devices. YouTube first launched the feature on mobile for Premium subscribers in April. The tool lets users enter conversational queries and receive expanded responses based on contextual understanding.