Ecommerce Guide

Published April 19, 2026 The numbers that actually matter for AI, LLMs, and agentic commerce, verified against primary sources and updated on a rolling basis. Where vendor data and peer-reviewed research disagree, both are shown.

This post summarises ecommerce stats for Black Friday 2024. Black Friday is, of course, one of the biggest days in the retail calendar. For most merchants, it or Cyber Monday will be the number one day for orders or revenue. Some use it as an opportunity to sell excess stock, some as an opportunity to gain new customers, and some just treat it as a day to discount some products hoping to gain additional orders whether those come from loyal buyers or casual new visitors.

Consistency is key when it comes to branding. Your logos, lettering, and artwork should be uniform across all platforms. Colour psychology can also play a significant role in digital marketing campaigns. For example, blue often evokes feelings of trust and reliability, making it a popular choice for financial institutions. Example: Apple consistently uses minimalist design and a specific shade of grey across all platforms. Software: Canva can help you create consistent branding materials.

A method of comparing two versions of a webpage to see which one performs better in terms of conversions. The average value of each order placed with a business. A set of rules and protocols for building and interacting with software applications. The process of re-engaging customers who have left items in their shopping cart but haven’t completed the purchase. Designing a website to be usable by people with disabilities. A service that verifies the address of a person claiming to own a credit card.

Schema markup is a powerful tool for ecommerce websites. It helps search engines understand the content on your pages, which can lead to richer search results and potentially higher click-through rates. Enhanced Search Visibility Ecommerce schema markup helps search engines better understand the content on your site. This can result in rich snippets, which are more detailed search results that can include elements like product ratings, prices, and availability.

A returns policy is a statement which stipulates under which circumstances a retailer is willing to accept previously purchased products returned by the customer and under which conditions a refund or exchange will be issued.

Share Share on Facebook Share on Twitter LinkedIn Often companies dive straight into big ecommerce changes without much planning, or by looking at a big change in total isolation of other activity within the business. For example: Switching from one email marketing platform to another, a business may simply sign the contract, and then rely on the vendor to help them make the switch. That approach can work, but it creates significant amounts of risk that can quite easily be avoided.

Share Share on Facebook Share on Twitter LinkedIn There are many reasons why you’d want to do content marketing for your brand: Improve your SEO presence by driving more backlinks and traffic to your site. Expand your brand awareness and become an authority in your niche. Start a conversation with potential customers and generate leads. Feed your sales funnel with qualified traffic. Build a trusting relationship with your audience.

What is Buy Now Pay Later for Ecommerce? Over the last few years, buy now pay later, or ‘BNPL’, has exploded onto the ecommerce scene and its impact has expanded since. BNPL services allow customers to buy goods in instalments or to pay the fee at a later date, with no additional charges and usually no interest rate. illustration: Storyset Buy Now Pay Later is not an entirely new idea.

There are many reasons why you’d want to do content marketing for your brand: Improve your SEO presence by driving more backlinks and traffic to your site. Expand your brand awareness and become an authority in your niche. Start a conversation with potential customers and generate leads. Feed your sales funnel with qualified traffic. Build a trusting relationship with your audience. But as a business owner, you need to know how a successful business looks if you want to replicate its success.