Organic search can be a huge traffic driver to your store. And it can work for you day and night, whether or not you’re currently spending money on ads, creating content on social media, or sending emails. On average, organic search drives about one in three visits to E-commerce stores, according to Promodo. That’s 33% of overall traffic! And although it takes some SEO work behind the scenes, that traffic doesn't stop the moment you stop spending on ads or posting on social media.