Fresh Cup Magazine
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Since 1992 Fresh Cup Magazine has been a leader in coverage of the specialty coffee and tea industries. Through engaging, informative, and up-to-date content in both print and online, Fresh Cup educates and inspires individuals across the industry, from baristas and retailers to roasters, tea buyers, and agronomists. Source
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Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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| Frequency | Monthly |
Recent Articles
Search ArticlesProfilePrint: Using Molecular Fingerprinting Technology in Coffee Sampling and Cupping
In 2016, while traveling through Uganda for work, Alan Lai met chia seed farmers out in the field. They were working in difficult conditions, amidst intense heat and choking dust, yet earning only a fraction of the retail value of their product. At the same time, as a buyer, Lai faced challenges in quickly and reliably assessing the quality of the chia seeds he wanted to buy.
Almost Five Years After First Starbucks Unionized, Workers Call For Boycott
✉️ This story was featured in this week’s Coffee News Club 👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. It has been almost five years since the first Starbucks location unionized in Buffalo, New York. And more than two years after negotiations began, Starbucks Workers United still waits for a first contract. Over the past several months, the union has increased pressure on the company to finalize a contract, staging and urging customers to delete the Starbucks app.
Ask Maps: How To Get Mentions From the Google Maps AI
Welcome to Operator Notes, a new weekly newsletter written by coffee operators, consultants, creators, and practitioners who spot trends and share insight on what to do about them. Each week, an expert working in the industry spotlight a learning, a takeaway, or trend they care about to help other operators in coffee learn and grow faster. This week’s edition is written by Garrett Oden, publisher at Fresh Cup. ✉️ Operator Notes: practical advice from people working in coffee.
How Coffee Brands Keep Subscribers from Clicking ‘Cancel’
Consumers are becoming more selective about the subscriptions they keep. A few dollars here and there can quickly add up, as streaming services, meal kits, fitness apps, and more pile onto monthly credit card statements. The average American spends more than $300 a month on subscriptions and memberships, but nearly half have canceled at least one service over the past year.
Climate Change Causing Destruction On Coffee Farms from Hawaiʻi to Indonesia
✉️ This story was featured in this week’s Coffee News Club 👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. On August 15, Hurricane Lala struck Hawaiʻi, hitting the Big Island with up to 43 inches of rain and winds that reached 130 mph. Although it never made direct landfall on the island, the storm passed very close and caused significant damage. Three people were killed and many roads were washed away.
Peter Giuliano: “Specialty Cold Coffee is the Future”
Welcome to Operator Notes, a new weekly newsletter written by coffee operators, consultants, creators, and practitioners who spot trends and share insight on what to do about them. Each week, an expert working in the industry spotlight a learning, a takeaway, or trend they care about to help other operators in coffee learn and grow faster. This week’s edition is written by Garrett Oden, publisher at Fresh Cup. ✉️ Operator Notes: practical advice from people working in coffee.
Coffee News Club: Week of August 31
Extreme weather events are ravaging coffee farms across Hawaiʻi and Indonesia. Plus, a worker at Hydrangea Coffee Roasters accuses owner of sexual harassment, and unionized Starbucks baristas ask supporters to boycott the brand. 👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. ‘Lala Took Toll on Hawaiʻi Island Coffee Farms’ – via Hawaiʻi Public Radio On August 15, Hurricane Lala struck Hawaiʻi, hitting the Big Island with up to 43 inches of rain and winds that reached 130 mph.
10 Things Your Wholesale Roaster Wants You To Know, But Is Afraid to Say
Are you buying coffee wholesale from a roaster? In our discussions with roasters about their wholesale programs, we frequently hear that they want to serve you and help you realize your vision. They typically avoid telling you about the struggles they face behind the scenes. But roasters have no shortage of struggles, and they secretly wish they could tell you more about them.
Researchers Ask—And May Have Answered—Why Coffee Shops Look the Same
✉️ This story was featured in this week’s Coffee News Club 👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Have you ever visited two different Starbucks—either blocks away from one another or whole continents apart—and thought, “these stores all look the same?” There’s a reason for that: consistency is one of the key selling points of large chains, and it’s the reason why stores and restaurants like Target, McDonald’s, and Panera Bread look the same no matter where you go.
Sparkling Tea Is Coming for Champagne
First there was the kombucha boom. Now, sparkling tea more broadly is poised to be the non-alcoholic beverage of the year. Brands like The Republic of Tea and MaraBela have launched sleek new bottled options in recent months, broadening the category and raising consumer awareness in the process. Sparkling tea is still a fairly new concept. Pioneers like the Copenhagen Sparkling Tea Company, Muri, and Minna were all founded within the past decade.