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By Carmen Lawrence, Chief Operating Officer of The Axis Agency Walk through almost any World Cup watch party or fan fest in the U.S. this summer and you’ll find people who refuse to fit neatly into a single demographic box. Countless U.S. born fans are supporting Team USA and the national teams tied to their parents or grandparents. A Mexican American proudly wears El Tri green. A Colombian American cheers for Colombia.

Skip to content Skip to content HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2026 Hispanic Market Overview – A Call For Unity, Clarity and Undaunted Pride To download click on image or CLICK HERE We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Ok”, you consent to the use of ALL the cookies.

By Bel Hernandez – Founder/CEO at Latin Heat Media intelligence learns about the world from billions of documents, books, websites, and conversations. And because the history of U.S. Latino in the U.S. history books is sparse or skewed; because the few film & TV projects Hollywood makes lack authenticity — I’ve come to one conclusion: AI still has a lot to learn about U.S. Latinos.

By Cynthia Hudson – President HI MEDIA It’s not Just Hollywood Ignoring the Latino Americans and missing the billions of dollars they represent ! It’s most of the media industry who still haven’t realized that Latinos ARE the MAINSTREAM ! I can’t say it often enough … ALL Americans under 30 dance and sing in Spanish to Bad Bunny and they don’t have the hang ups of the older non-Latinos! Get with it or you will keep losing revenue to the players that GET IT! To read more, CLICK HERE.

Mundial Media announced the promotion of Mariana Magadan to Senior Vice President of National Sales. Magadan, who joined Mundial Media as the company’s first employee, has played a critical role in building the organization’s commercial foundation, developing agency and brand partnerships, and accelerating revenue growth since the company’s founding.

Most CEOs and CMOs I speak with do not need to be convinced that culture matters. They see the market changing and know that growth is increasingly shaped by demographic transformation, fragmented trust, language nuance, and communities whose expectations do not always fit legacy segmentation models.

World Population Day has been observed on July 11 every year since 1990. Our World Population Clock provides a real-time estimate of the global population as well as an indication of how fast it is growing. The Census Bureau estimates the number of people in the world by combining past population growth statistics with data for individual countries and areas from its International Database (IDB).

Forty-eight percent of job candidates accepted their most recent job offer – a significant decrease from 54% in 4Q24 and 85% in 4Q23, according to a survey by Gartner, Inc, a business and technology insights company. In December 2025, Gartner surveyed 3,072 employees and found that 30% said they would prefer staying at their current job due to economic volatility, even if they were to receive a better offer.

That belief isn’t neutral. It has consequences. In the early 2000s, Donald Gunn set out to test what most agency people suspected but couldn’t prove, that the most creatively recognized work and the most effective work weren’t in opposition. They were, more often than not, the same work.

On an afternoon in April 2025, my partner and I held an offsite to assess our independent agency. Deep down a routine agenda of financial reviews sat a tiny sub-bullet: “potential rebranding.” That single line ate the day. We came in to talk about operations; we left having spent hours debating the name on our shop’s front door. When a firm has been operating under the same moniker for nearly two decades, the work inevitably outgrows the shingles. I bought our agency in 2009.