HYPEBAE
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Propelled forward by a culture that pushes boundaries and questions expectations at every turn, HYPEBAE is at the forefront of a modern landscape shaped by strong women. As an extension of HYPEBEAST, today’s premier online destination for editorially driven commerce and news, HYPEBAE is a women’s editorial division that aims to showcase today’s female leaders within fashion and culture. We are a refined curation of empowering female-centric themes, bolstered by a news section that aims to break today’s top cultural stories.
At the heart of HYPEBAE is its impactful, editorial content. Inspired by the extraordinary accomplishments of the women surrounding them, our editorial team is driven to showcase the incredible works of their contemporaries. From stylists and designers, to musicians and dancers, we are interested in learning about the strength and perseverance of each of these individuals. Through op-ed pieces, in-depth interviews and investigative reporting, our content is a candid reflection of how women interact with the world around them.
Producing original fashion editorials, HYPEBAE has created a unique voice for itself. Using the medium of photography, we continually challenge our distinctive vision through fashion styling and artistic creation. We consistently generate visually stimulating narratives, made in collaboration with some of today’s most talented creators. As an interpretation of the complex and ever-changing concepts, themes and ideas that surround gender and fashion, our editorials are in constant dialogue with the dynamic face of our culture. Source
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Media Outlet details
| Scope | International, Consumer, Women |
|---|---|
| Language | Chinese (Simplified), Chinese (Traditional), English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Tagalog, Thai |
| Country | Hong Kong |
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Recent Articles
Search ArticlesClarks Originals Drops the Desert Riders FW26 Collection
Clarks Originals is bringing wanderlust and craftsmanship to our autumnal wardrobes with its Fall/Winter 2026 "Desert Riders" collection. Tapping Chinese artist Blanche Yu as Guest Creative Director, the legacy British footwear brand delivers a stunning fusion of American Western iconography and traditional Mongolian nomadic craft. Shot against the breathtaking landscapes of Inner Mongolia, the campaign brings nomadic romanticism right to our feet.
Lily Collins Gets Help From Bella Freud and Nicky Campbell in Zalando's Latest Campaign
If getting dressed has ever felt like a group chat with yourself, Zalando's latest campaign might hit close to home. For Fall/Winter 2026, the fashion platform is turning the everyday "What do I wear?" dilemma into a glossy, high-fashion comedy, starring Lily Collins, Bella Freud and Nicky Campbell. Titled "Inner Voices," the campaign imagines what might happen if the voices in your head had a little more personality.
Cardi B and Huda Kattan Swap Bodies in Huda Beauty's Latest Campaign
Huda Beauty is expanding its cult-favorite Easy Bake franchise with the launch of Ultra Snatched, a new pink and lilac collection. In honor of the release, the brand tapped Cardi B to front "Snatched Baddies," a playful campaign inspired by the collection's brightening, lifting and blurring effects. Designed to take Huda's signature airbrushed finish even further, Ultra Snatched expands both the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders.
Where Are All the Cool-Toned Foundation Shades?
With how skin-focused beauty fans have become, it's no surprise that foundation often sits at the center of our makeup routines. In recent years, we've seen major advancements in the foundation category: from K-beauty formulas infused with skincare ingredients to skin-morphing pigments. No matter if you're a drugstore BB cream loyalist or like to try out all of Sephora's newest launches, it's clear to see foundation has come a long way - yet, it's more difficult than ever to find the right shade.
Salomon Introduces the XT-EVO Sneaker
Salomon's iconic XT lineup is getting bigger, and we are officially swooning over its latest addition. Meet the XT-EVO, a striking new silhouette that reimagines the trail-tested DNA of the fan-favorite XT-6 through a sleek, modern and sculptural design language. Crafted for the modern explorer, the XT-EVO blends high-performance utility with futuristic street style.
Yoon Ahn Just Designed an AMBUSH Barbie With Mattel
Barbie is stepping into a sleek, high-tech era, and we are officially obsessed. Mattel Creations has teamed up with ultimate style visionary, Yoon Ahn, to drop a bespoke Barbie x Yoon AMBUSH Doll that reimagines the future of fashion. As the creative force behind Tokyo-based AMBUSH, Ahn is known for seamlessly blending luxury fashion with streetwear-inspired edge.
Giorgio Armani Taps J Balvin to Be Fragrance Ambassador
Giorgio Armani has named J Balvin its newest U.S. Fragrance Ambassador, tapping the reggaeton singer to front its newest scent, “I WILL” Eau de Parfum. The partnership leans on Balvin’s own story, as he’s an artist known for reshaping global music while staying rooted in his Colombian identity, a duality Armani says mirrors the fragrance’s message of determination and inner strength. “‘I WILL’ is not just a phrase; it’s a promise you make to yourself,” Balvin says in a press release.
Miss Claire Sullivan Brings High Fashion to the adidas ADIZERO EVO SL Zip
Miss Claire Sullivan Brings High Fashion to the adidas ADIZERO EVO SL Zip The New York-based couturier transforms The Three Stripes into a fashion fantasy in this new lookbook Presented by adidas There is an electric, undeniable magic that happens when couture collides with the gritty reality of the street.
Sarah Burton Celebrates Women's Strength for Givenchy FW26
Givenchy has launched its Fall/Winter 2026 women’s campaign, bringing Creative Director Sarah Burton’s vision to life on location in Croatia. Lensed by iconic photographer Juergen Teller, the campaign strips away artificial setups, framing its blockbuster cast against a raw landscape of steely granite.
Balenciaga Launches Its Winter 26 Campaign
Balenciaga is getting us ready for the colder months, with the house unveiling its Winter 2026 collection campaign, titled "ClairObscur." Lensed by photographer Robin Galiegue, the imagery features some of our favorite models Anok Yai, Liu Wen and Dara Gueye against a romantic, contrasting backdrop. Pierpaolo Piccioli draws inspiration from High Renaissance art, merging historic Balenciaga design codes with a modern edge. The collection focuses heavily on dramatic, structured outerwear.