HYPEBAE
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Propelled forward by a culture that pushes boundaries and questions expectations at every turn, HYPEBAE is at the forefront of a modern landscape shaped by strong women. As an extension of HYPEBEAST, today’s premier online destination for editorially driven commerce and news, HYPEBAE is a women’s editorial division that aims to showcase today’s female leaders within fashion and culture. We are a refined curation of empowering female-centric themes, bolstered by a news section that aims to break today’s top cultural stories.
At the heart of HYPEBAE is its impactful, editorial content. Inspired by the extraordinary accomplishments of the women surrounding them, our editorial team is driven to showcase the incredible works of their contemporaries. From stylists and designers, to musicians and dancers, we are interested in learning about the strength and perseverance of each of these individuals. Through op-ed pieces, in-depth interviews and investigative reporting, our content is a candid reflection of how women interact with the world around them.
Producing original fashion editorials, HYPEBAE has created a unique voice for itself. Using the medium of photography, we continually challenge our distinctive vision through fashion styling and artistic creation. We consistently generate visually stimulating narratives, made in collaboration with some of today’s most talented creators. As an interpretation of the complex and ever-changing concepts, themes and ideas that surround gender and fashion, our editorials are in constant dialogue with the dynamic face of our culture. Source
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Media Outlet details
| Scope | International, Consumer, Women |
|---|---|
| Language | Chinese (Simplified), Chinese (Traditional), English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Tagalog, Thai |
| Country | Hong Kong |
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Recent Articles
Search ArticlesKith and Nike Are Giving Us the Perfect Pink Drop of the Summer
Kith and Nike are teaming up again, and this time they're leaning into pure sneaker nostalgia with a feminine twist. Say hello to The Linen Collection: a gorgeous, family-friendly release that reimagines one of Nike's most coveted, archival colorways. Originally debuting as a Japan-exclusive in 2001, the "Linen" palette became an instant grail for sneakerheads. After Kith famously brought it back with The Swoosh back in 2016, the duo is taking things a step further by flipping the script for 2026.
UGG and Nicole McLaughlin Deconstruct the Classics
Is it time to rewrite the rules of summer footwear? UGG just dropped a collection that will completely change how you view seasonal transitions. Embracing a sleeker, lighter aesthetic, the Southern California brand has unveiled The Deconstructed Collection — a stripped-back take on their most coveted silhouettes designed specifically for warmer weather.
Ella Bright Is Rare Beauty's First-Ever Ambassador
Rare Beauty has just named Ella Bright, star of Off Campus, as its first-ever brand ambassador. In the newly-appointed role, the actor fronts the brand's "Made You Blush" campaign, built around Rare Beauty's cult-favorite Soft Pinch Liquid Blush and its undeniable pigment. "I'm so excited to announce my partnership with Rare Beauty as the new face of the 'Made You Blush' campaign," Bright says in a press release.
The Coolest DJs To Add To Your Summer Playlist
1 Hr ago Share this article Music The Coolest DJs To Add To Your Summer Playlist 1 Hr ago 6.5K Save At the forefront of electronic music’s next era is a generation of female, queer and non-binary DJs reshaping the culture with fearless sound and a distinct perspective. From underground selectors pushing experimental club cuts to festival headliners commanding global stages, these artists are proving that the future of DJ culture is diverse, boundary-breaking and undeniably cool.
KATSEYE Dropped the Official Trailer for 'Wild Hearts' Documentary
KATSEYE is bringing its story to the big screen. Ahead of the release of its third EP, WILD, the global girl group announced KATSEYE: WILD HEARTS, an all-new documentary releasing on August 12. Serving as a companion to WILD, which drops two days later on August 14, the film takes fans behind the scenes of KATSEYE's rapid rise from trainees to one of pop's fastest-growing acts.
Inside Vivienne Westwood's Opulent FW26 Campaign
Vivienne Westwood heads to Italy for its Fall/Winter 2026 campaign. Captured by longtime collaborator Juergen Teller, the latest visuals unfold inside the historic Belloni showroom, a family-run furniture maker located between Milan and Como that has been crafting interiors for more than 150 years. According to creative director Andreas Kronthaler, the location was inspired by his move to Milan, with Belloni's richly decorated spaces offering the perfect backdrop for the collection.
Valentino Celebrates Moments of Fleeting Romance in Its Latest Campaign
Maison Valentino is marking Qixi Festival with a new campaign that celebrates the quiet complexities of love. Conceived by creative director Alessandro Michele and photographed by acclaimed visual artist Wing Shya, the campaign pays tribute to China’s traditional festival of romance, often referred to as Chinese Valentine’s Day.
BIRKENSTOCK and Repetto's New Collab Is En Pointe
Start practicing your pirouettes, baes. BIRKENSTOCK has joined forces with the legendary French ballet and footwear brand Repetto to drop a collection that perfectly fuses comfort and effortless style with the elegance and undeniable aesthetics of dance. Conceived in Paris and brought to life in BIRKENSTOCK's German workshops, this range reimagines your favorite summer slip-ons through a hyper-feminine lens. The drop features three distinct silhouettes designed to elevate your daily style rotation.
คอลแลบใหม่ BIRKENSTOCK x Repetto ที่พาคุณเต้นบนปวงต์
22 Hrs ago แชร์บทความนี้ 1 of 8 2 of 8 3 of 8 4 of 8 5 of 8 6 of 8 7 of 8 8 of 8 รองเท้า คอลแลบใหม่ BIRKENSTOCK x Repetto ที่พาคุณเต้นบนปวงต์ 22 Hrs ago 2.2K เตรียมซ้อมปิรูเอตต์กันได้เลย BIRKENSTOCK จับมือกับ Repetto แบรนด์รองเท้าและบัลเลต์ระดับตำนานจากฝรั่งเศส เปิดตัวคอลเล็กชันที่ผสานความสบายและสไตล์อันดูดีแบบไม่ต้องพยายาม เข้ากับความสง่างามและสุนทรียะอันโดดเด่นของโลกการเต้นได้อย่างลงตัว คอลเล็กชันนี้ถือกำเนิดขึ้นในปารีส ก่อนนำมาผลิตจริงในเวิร์กช็อปของ BIRKENSTOCK ที่เยอรมนี...
Everything We Know About the 2026 Victoria's Secret Fashion Show, So Far
Victoria's Secret officially revealed the first major detail about its 2026 Fashion Show, and it's heading back to the West Coast. Today, the lingerie giant confirmed that this year's Victoria's Secret Fashion Show will take place in Los Angeles, marking the first time the event has been held in the aptly named City of Angels in nearly two decades. While the brand has yet to announce an exact date, the runway spectacle is scheduled to return this fall.