Identity Designed

In an Australian first, WHEN provides at-home egg count testing and access to the country’s leading fertility experts — prompting a conversation about how and when people can access their own fertility information. They came to us to conceive a brand that could balance credibility and compassion in equal measure. One that felt just as comfortable in a trusted doctor’s office as the shiny shelves of a global beauty store.

Mountainview Brewing Co. is a craft brewery nestled in the shadows of the Cascade foothills in iconic Hope, BC, a town known for the 1982 filming of Rambo: First Blood. Established in a converted mechanic garage, Mountainview embraces its dual roles serving both the local community and highway travelers making a last pit stop on their drive into the mountain pass, offering a long tap list of crushable staples and experimental craft beers alike.

The Norfolk Coast is one of the UK’s best-loved and most at-risk tourist destinations. Designated an Area of Outstanding Natural Beauty, the region is also home to Sites of Special Scientific Interest, National Nature Reserves, Marine Conservation Zones, a Biosphere Reserve and Heritage Coast. A collection of protected landscapes, united through their biodiversity and fragility.

Through the reigns of nine monarchs, two World Wars and massive changes in the world of retail, Jarrolds has played a part in the lives of Norfolk families for generations. Founded in 1770 by a 25 year-old, John Jarrold, the roots of the Jarrolds business were in shopkeeping with a grocers and drapers. More than 250 years later, Jarrolds is an established family-run independent department store in the heart of Norwich, offering a unique and contemporary shopping experience over five floors.

SeidrLab, a data science and technology company, embarked on a transformational branding journey with our team to establish its unique identity and vision. Specialising in AI, machine learning, and bespoke software products, SeidrLab’s ambition was to encapsulate their commitment to innovation, expertise, and forward-thinking approach.

LiveKit is a software platform that allows developers to create applications that use real-time video, audio, and data — whether it be for video conferencing, live streaming, robotics, or even spatial computing. They needed a design system that not only spoke to all of those use cases, but stood out as its own brand. Just because its implementation would often be behind-the-scenes doesn’t mean the identity of the brand has to hide in the shadows.

The Dinner Ladies needed a recipe for a rebrand that would not only pay respect to their unique origin story but bring their visual and verbal identity up to speed with their growth as Australia’s tastiest frozen meal service. We joined forces to cook them up a fresh look and feel that reflects their homely meals and anti-“mumsy” attitude, extending all the way from their website through to their packaging. Now whack the oven on, because Australia’s hottest frozen meal service has arrived.

Some designers don’t make. Some makers don’t design. If you are a designer who knows how to make, you bridge a gap that unleashes new creative potential. Donut Shop was established in 2017 by Ian Klipa and Jacob Saphier. They developed a friendship during their time at Stamps School of Art and Design, leading to collaborative projects during weekends and holidays.

Ashton was the first restaurant chain in Canada to specialize in poutine – it’s been serving the iconic dish since 1969. However, as the decades passed, both Ashton’s image and its restaurants remained frozen in time. In 2022, Émily Adam and Jean-Christophe Lirette took over the reins from Ashton Leblond, with a vision of expanding the 23 locations of this beloved Quebec brand.

The Bát Tràng Museum stands as the first private museum authorized by the government within Bát Tràng Village, founded by National Artist Vũ Đức Thắng. Originally named “Hồn Đất Việt” — translated as “Viet’s Ceramic Soul” — this museum embodies his remarkable legacy. Vũ Đức Thắng gained widespread recognition for his spectacular creation of 12 remarkably genuine pottery boots, earning the Guinness Record in 2013.