David Airey

This illustrative logo for a chain of Japanese restaurants caught my eye. It was designed by Egor Zhgun of Art. Lebedev Studio in 2014. The studio’s case study dates back a while but you can catch that here. The triple meaning makes the design — the chopsticks in hand, the red-crowned crane, and the rising sun. The crane is a Japanese symbol of longevity and good fortune, so it hints at the culture without clichés like the torii gates or cherry blossom.

Copyright 2026 Dimensions: 7" x 9" Pages: 224 Edition: 3rd Book ISBN-10: 0-13-547675-5 ISBN-13: 978-0-13-547675-8 Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks. Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in todays brand landscape.

In an Australian first, WHEN provides at-home egg count testing and access to the country’s leading fertility experts — prompting a conversation about how and when people can access their own fertility information. They came to us to conceive a brand that could balance credibility and compassion in equal measure. One that felt just as comfortable in a trusted doctor’s office as the shiny shelves of a global beauty store.