Immediate Media

Oxfordshire gardener Nadine Mitschunas has been crowned winner of BBC Gardeners’ World Magazine’s Gardens of the Year Award, in a Best-of-the-Best edition marking the competition’s tenth anniversary. The awards are proudly partnered with Crocus, the UK’s most trusted online gardening retailer. Since her original win in 2021, Nadine’s garden at Fir Tree Allotments in Wallingford has grown, now spanning three adjoining allotment plots and a shared space wildflower meadow.

Maynards Bassetts ‘sets the juice loose’ in IX activation fronted by voice of darts, John McDonald London, 2026: Maynards Bassetts has partnered with IX, Immediate’s in-house experiential agency, to launch The Juiciest Summer, a live activation which took place in Blackpool, alongside the creation of social-first video content.

Immediate, home to trusted brands that people love, including Radio Times and Good Food, has published new research showing that joyful audiences, are 11 times more likely to recommend a product and close to five times more likely to spend on the things they love. The study, The Joy Advantage, surveyed 2,095 people in April 2026 and builds on the company’s 2025 Joy Test with the University of Sussex, which established the link between people’s passions, brand touchpoints and their wellbeing.

Radio Times, the UK’s leading entertainment brand, has launched its first major above-the-line campaign focused on changing perceptions of the brand in nearly two decades, with a TV Ad that will run on ITVX for the next six weeks. Developed in partnership with Why Projects, with media planning and buying managed by December19, the campaign brings Radio Times’ new  proposition to life through an advert that shows the brand helping a couple escape entertainment indecision.

A joyful, inclusive campaign supporting the National Year of Reading 2026, delivering 60,000 magazines through community partners and a UK‑wide school giveaway – putting reading directly into children’s hands from food banks to classrooms. National Magazine Day launches today with a nationwide campaign, led by Immediate, to help more children discover the joy of reading through magazines.

Over 2000 UK adults nationwide took part in the annual Good Food Nation survey into how the nation eats, commissioned by the UK’s number one food media brand Good Food. 81% of us have changed our food habits due to rising costs, with households with two children the most affected, at 89%. 80% of Britain would be put off by time-consuming recipes, while 76% have experienced ‘decision fatigue’ when planning meals.

Thursday 18 June 2026 Immediate landed three wins and a highly commended at last night’s PPA Awards 2026, championing the publishers, creators and innovators for outstanding content. Imagine, our creative content studio, won the Commercial Partnership of the Year (Consumer) Award for Radio Crimes, Sky X Netflix.

Monday 15 June 2026 Immediate took home three awards at last week’s AOP Digital Publishing Awards 2026, which celebrate the top talent, teams and companies driving growth and innovation across the digital publishing industry.

The key findings when comparing preferences for the four key leisure activities: Gardening and cooking support joy, flow states and wellbeing The multi-sensory experience of gardening was most strongly associated with the experience of intrinsic motivation and sense of flow of all the activities studied.

Good Food announces the launch of Good Health by Good Food, a brand-new podcast that brings together two doctors on a mission to make health advice clearer, calmer and genuinely useful. Former A&E doctor and mental health advocate, Dr Alex George teams up with NHS GP Dr Chintal Patel to answer the questions we all have about everyday health.