IMPACT (IN)

Sony LIV has appointed Prashant Iyer as Head of Marketing, highly placed sources have told exchange4media. Prior to this, Iyer was Director-Marketing at Netflix. He spent around eight years in Netflix in various roles. Before Iyer, Aman Srivastava was the Senior Vice-President and Head of Marketing for OAP Digital Business at Sony LIV. He moved on after spending over a decade in SPNI.

Bisleri International, the hydration partner for Royal Challengers Bengaluru (RCB) for the 2026 IPL season, collaborated with the team for a witty and candid campaign to unveil their limited-edition bottles. The film, which also features actor Jaideep Ahlawat alongside cricketers Rajat Patidar, Venkatesh Iyer and Tim David unfolds as a behind-the-scenes moment rooted in a funny banter. It opens with a normal commercial shoot set, where Jaideep Ahlawat is in the director’s chair.

The Federation of Indian Chambers of Commerce and Industry (FICCI) has announced the appointment of Anant Swarup as its Secretary General. Swarup's role reinforces the organisation’s senior leadership at a pivotal moment for Indian industry.

Razorpay has announced a collaboration with OpenAI to enable developers to integrate payments directly within Codex, its AI-powered coding platform, significantly reducing the time required to monetise applications. Through the integration, developers can embed Razorpay’s payment infrastructure into their applications in minutes by issuing simple prompts within Codex.

JioHotstar and Warner Bros. Discovery (WBD) have announced an expanded partnership to launch HBO Max in India, making JioHotstar the exclusive platform for the service in the market. The HBO Max hub, now available on JioHotstar, brings together content from HBO, Max Originals, Warner Bros. Pictures, Warner Bros. Television and DC Studios. The integration aims to offer a single destination for premium international content.

Paragon Footwear has launched a new campaign to introduce its latest women’s collection through a series of films built around everyday shopping experiences. The campaign focuses on familiar moments associated with buying footwear, including indecision when multiple styles appeal equally and the tendency to justify additional purchases. It positions the new collection within these situations, highlighting the range of options available.

Online travel platform Cleartrip, a Flipkart company, has launched a new brand campaign titled ‘Cleartrip pe Bachao, Trip pe Udao!,’ which aims to shift the conversation in the travel sector from a singular focus on discounts to a broader focus on the richer, more fulfilling experiences that savings can unlock. The travel industry is dominated by price-led conversations with discounts and offers playing a key role in decision-making.

Clean energy company Waaree Energies Limited has launched a new integrated ad campaign titled ‘Don’t Worry, Trust Waaree’, collaborating with Rajasthan Royals (RR) as the team’s Main Principal Partner for the 2026 IPL season. The campaign aims to move the conversation around clean energy from industry boardrooms to every Indian household. The ad film features several RR players, including Yashasvi Jaiswal and Riyan Parag, as an integrated part of the narrative.

The Good Edge has been appointed as the public relations and communications partner for Westlife Foodworld Limited, which owns and operates McDonald’s restaurants in West and South India. Under the mandate, the agency will lead corporate communications, media relations, public affairs, corporate reputation management and crisis management for Westlife Foodworld, the McDonald’s brand across West and South India, and Ronald McDonald House India.

Flipkart has partnered with Uber to allow users to earn SuperCoins on eligible Uber rides. Under the partnership, users who link their Flipkart and Uber accounts can earn 4 per cent of their Uber fare as SuperCoins on every eligible ride, up to 150 coins per trip. There is no cap on total earnings. The SuperCoins will be credited to users’ Flipkart accounts and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip and partner offerings.