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Isha Khatu on Muck Rack

Isha Khatu

India
As seen in: IMPACT (IN), The Economic Times, The Times of India, Zee News (English), Republic World, Exchange4media, Zee5 Blog, Performics, Times Ascent
Covers:  Entertainment (Hollywood, Bollywood), Food, Lifestyle, Travel and Sports
Doesn't Cover: Tech and IT, Business and Finance
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Isha Khatu’s Biography

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I have been working with Performics India for 2.5 years. I am a firm believer in big dreams and realizing them. My work has been published on the official website of Republic World, ZEE5 news, Garnier India, L'oreal Paris, Maybelline, and Kérastase websites. Over the past few months, I have written Entertainment, Lifestyle, and Sports articles for the news and beauty websites mentioned. I have also interviewed celebrities like Chef Vikas Khanna, Actors Shreyas Talpade and Vaibhav Tatwawaadi, an…

Isha Khatu’s Journalist Portfolio

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INS' 15% Surcharge: Can print reclaim its pricing power?

INS' 15% Surcharge: Can print reclaim its pricing power?

With publishers facing sustained cost pressures, Indian Newspaper Society's (INS) 15% surcharge recommendatio…

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Sliding into your DMs

Sliding into your DMs

From Sponsored Snaps to Click-to-WhatsApp campaigns, brands are learning that the next phase of digital engag…

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Is The World Courting the Indian Traveller?

Is The World Courting the Indian Traveller?

As India's outbound travel boom grows, global tourism boards, airlines and hospitality brands are redesigning…

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Brands Say Lo-GO

Brands Say Lo-GO

From colours and mascots to sonic identities and shapes, brands are beyond the logo. But can these assets del…

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Are brands becoming cultural platforms instead of advertisers?

Are brands becoming cultural platforms instead of advertisers?

Marketers are embedding themselves in culture through music, festivals and communities, as visibility no long…

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Fandom is the New Demographic

Fandom is the New Demographic

From K-pop to gaming, fandoms are reshaping consumer behaviour-but can brands turn cultural passion into last…

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Articles

‘Understanding culture is key to doing business globally’

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By Isha Khatu
| Exchange4media Verified
As the second edition of the Global Impact Forum (GIF)—a platform bringing together leaders from business, policy, academia, media and culture to explore global collaboration and shared opportunities—approaches, the conversation is moving beyond trade to the cultural forces shaping how countries interact.
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Chasing Lions on the Riviera

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By Isha Khatu
| Exchange4media Verified
This story first appeared on impactonnet.com. As Cannes Lions 2026 gets underway, India finds itself entering the festival with growing confidence. Over the past few years, Indian agencies have steadily expanded their presence on the global creative stage, with networks such as Ogilvy, Leo, Dentsu and FCB (now part of McCann Worldgroup) delivering some of the country’s most celebrated Cannes wins, including Grand Prix and Gold Lion victories across categories.
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Happiness is just a short trip away

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By Isha Khatu
| Times Ascent
Not every holiday needs to last a week. Sometimes, three days in a new place is all it takes to explore something new and enjoy the slow moments we often miss. Whether you’re seeking quiet coasts, misty mountains or wildlife encounters, these destinations offer a fine balance of must-see attractions and lesser-known joys—all achievable in a snug three-day itinerary. SOUL OF THE EAST ​Puri brings together spiritual charm, the sound of the sea and glimpses of local life.
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See all 92 licensed articles (120 Total)

Interview

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What was your first job as a journalist?

News writer at Republic World

Have you ever used a typewriter?

No

How is social media changing news?

Social media is making news even more viral and reaching out to the audience as quickly as possible.