After Switzerland, Ireland, the UK, Italy and the Netherlands, Germany is the latest market in Lidl's pan-European loyalty overhaul. The shift from coupon-based rewards to a permanent points programme reflects a broader trend in European grocery retail – from short-term discounts towards unified, data-driven customer platforms. What changes in Germany "Lidl Points mark the beginning of a new era," says Julius von Schnurbein, Head of Customer Relations at Lidl Germany.