G2

Most enterprise leaders don’t evaluate a large language model (LLM) solely on its cost-per-token pricing. Instead, they consider its potential savings. G2 interviewed 102 US enterprise leaders for its AI Custom Research, and the results back this up. Of the 98 who described how they compare models on cost, 60% look at ROI and labor savings rather than price per million tokens.

Emilie Audubert is a content analyst at G2, where she analyzes the B2B software market to give buyers practical insights. Since 2021, she has specialized in market research, tech product comparisons, and trend analysis, with a long focus on HR technology. Drawing on more than 10 years in technology and a background in e-commerce content analysis across the tech, fashion, and tourism sectors, she aims to make complex data clear and actionable.

If your company bought Salesforce Sales Cloud in 2023, look it up on G2 today. It is called Agentforce Sales now. The AI SDRs category sitting next to it didn’t even exist when you signed the contract, and it already lists 400 products. Sales and GTM is the function AI is reshaping fastest in 2026. Other categories being reshaped are software development, customer support, marketing, security, recruiting, and meeting tools. The biggest movers are the established vendors.

Daniel is a Senior Research Analyst at G2 focusing on our Supply Chain & Logistics Software categories. Before joining G2, Daniel’s background started in marketing & sales, followed by a pivot into the Transportation, Logistics, and Supply Chain space. These diverse sets of experiences have grown his passion for innovation, uniquely planting him in a position to reform client processes, build software expertise, and seek growth opportunities.

Key findings on feedback analytics in 2026 Feedback collection is outpacing feedback action. According to G2's analysis of 10,500+ verified Feedback Analytics reviews and category demand data, buyer interest climbed 7.8% month over month, yet the vendors surveyed rate cross-functional confidence in unprompted feedback use at just 2 to 4 out of 5. Time-to-insight is solved; time-to-decision is not.

TL;DR: What G2 Data Reveals About the State of Proofreading Software in 2026 According to G2's analysis of 3,450+ verified Proofreading category reviews collected over the past 24 months, only 55% of reviewers who answered G2's AI usage question say they've used AI features in their proofreading tool, compared to 74% in the broader AI Writing Assistant category and 58% in Plagiarism Checker. Grammar and spell-check were among the first AI-powered features any writing tool ever shipped.

TL;DR: What G2 Data tells about the state of conversational AI survey platforms in 2026? According to G2's analysis of 230+ verified reviews of Conversational AI Survey Platforms, buyers rate these tools 4.4 out of 5, yet among reviewers who reported deployment scale, 47% say fewer than a third of their users have fully adopted the platform. Buyers are buying speed, not depth.

TL;DR: Where AI video compliance stands today The market is scaling faster than its standards. According to G2's analysis of 10,900+ verified AI Video Generators reviews, the number of new products listed in the category grew from 52 in 2024 to over 500 in 2025. Review volume tells the same story as product count. Verified reviews for AI video generators have climbed steadily for four straight years, reflecting consistent and growing buyer activity in the category Usability is solved. Support isn't.

For the past year, the software industry has been wrestling with an uncomfortable question: Will the frontier labs’ AI agents eat SaaS? At Dreamforce yesterday, Salesforce CEO Marc Benioff offered a provocative answer. The SaaS apocalypse isn't necessarily about the end of software, he noted, but it may be about the end of software that makes humans do all the work. That's an interesting repositioning of the debate.

According to G2's newly launched Event Lead Capture category, which already tracks 33 verified-review products, buyers can now compare event lead capture platforms against each other for the first time instead of judging them against generic marketing lead-capture software. The category's two most-reviewed platforms, Blinq (2,146 verified reviews) and Popl (1,818 verified reviews), already carry more verified feedback than most enterprise software categories twice their age.