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Sidharth Yadav on Muck Rack

Sidharth Yadav

Jaipur
As seen in: The Hindu, G2, ORGANISER
Worked with @the_hindu | Asian College of Journalism, 2018 | Hindu College, 2017
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Articles

Why Your Deals Are Being Shaped Before Your Reps Enter the Room

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By Sidharth Yadav
| G2 Verified
Ninety-four percent of buying groups have already picked their preferred vendor before they speak to a single salesperson. That favorite goes on to win about 80% of the time. Both numbers come from the 2025 Buyer Experience Report, and together they say the same thing: the deal is usually decided before your reps enter the room. That means the discovery call your rep is preparing for is not a first meeting.
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How AI Has Redefined the Rules of Brand Discoverability, and What CMOs Must Do Now

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By Sidharth Yadav
| G2 Verified
Open an AI search chat window. Type the question your best prospect is typing right now: “What's the best software in [your category]?” The three or four names that come up are your real competitive set in 2026. If your brand isn't among them, you have already lost the deal, and you will never see it in your pipeline, because it was decided before a buyer ever reached your site. For years, discoverability meant ranking.
Open in Who Shared View Duplicates (2) Issue with article?

Is Your Brand Showing Up in AI Search? 10 Things to Audit Today.

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By Sidharth Yadav
| G2 Verified
As you read this, an AI engine is describing your brand to a buyer you will probably never meet. It is happening in a conversation you cannot see. And the AI engine is deciding whether you make the buyer’s shortlist. Do you know what it's saying? G2's Answer Economy report, based on a survey of B2B software buyers, found that 51% of B2B software buyers now start their research with an AI chatbot more often than with Google, up from 29% a year earlier.
Open in Who Shared View Duplicates (2) Issue with article?
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