Marketecture
Online/Digital
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Source
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| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesEpisode 186: Matt Drengler on Why Ari is Wrong About Podcasting
Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing
The Week the Open Web Died
Welcome to Marketecture! This week, Ari lays out why last week’s earnings and acquisitions announcements signal the arrival of a moment the industry has been predicting for years. One of the old saws in the media business is how throughout the 2000s each year would be predicted as “the year of mobile,” only for the sad reality of flip phones, WAP (not that WAP), and carrier business development meetings to disprove that prediction.
Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing
Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing
AI Brain Fry Is Real. And It's Not Sustainable
Welcome to Marketecture! From time to time, we invite guest authors to weigh in with their unique insights on the media, marketing, and ad tech spaces. Today’s guest author, Akash Pathak, Founder and Principal of AP Growth Consulting, discusses the latest research into what AI use is doing to knowledge workers—and what we should do about it. The future of AI at work isn't waiting to be handed to us.
Why Is the Podcast Ad Market So Messy?
Welcome to Marketecture! Today, Ari examines a new industry consortium called the Alliance for Measurement in Podcasting (AMP) and weighs its goals against the reality of the podcasting market as it is right now. A BRIEF NOTE FROM OUR SPONSOR, AFFINITY SOLUTIONS Stop guessing who might convert. Target audiences based on real transaction data and predictive models to reach consumers with the highest likelihood to purchase.
OpenAI Wants Credit for an Ad Revolution. The Product Says Otherwise
Welcome to Marketecture! From time to time, we invite guest authors to weigh in with their unique insights on the media, marketing, and ad tech spaces. Today’s guest author, Karsten Weide, Principal and Chief Analyst at W Media Research, pressure-tests OpenAI’s ambitious ads roadmap. A BRIEF NOTE FROM OUR SPONSOR, AFFINITY SOLUTIONS Stop guessing who might convert. Target audiences based on real transaction data and predictive models to reach consumers with the highest likelihood to purchase.
Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta
Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta
Inside the Debate Over the W3C Attribution API
From time to time, Marketecture invites guest authors to weigh in with their unique insights on the media, marketing, and ad tech spaces. Today’s guest author, Alan Chapell, president of Chapell & Associates, regulatory analyst for The Monopoly Report, and author of The Chapell Regulatory Insider, presents his recent interview with Martin Thomson of Mozilla.
How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising
Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different
Only Hire Marketers Who Can Code
Welcome to Marketecture! From time to time, we invite guest authors to weigh in with their unique insights on the media, marketing, and ad tech spaces. Today’s guest author, Brett Wilson (Co-Founder and General Partner at Swift Ventures), describes the fundamental shift that’s underway in the marketing workflow and why success now requires a builder mindset. A BRIEF NOTE FROM OUR SPONSOR, AFFINITY SOLUTIONS Stop guessing who might convert.