Marketecture

Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened

Welcome to Marketecture! From time to time, we invite guest authors to weigh in with their unique insights on the media, marketing, and ad tech spaces. Today’s guest author, Alan Chapell, president of Chapell & Associates, regulatory analyst for The Monopoly Report, and author of The Chapell Regulatory Insider, examines how Apple’s privacy crackdown gives it greater power over the open web—and whose interests that power serves.

Welcome to Marketecture! Today, Ari takes stock of another chaotic week in ad tech, where the AI hype keeps coming and the open web keeps taking hits. Time to Take Stock It’s been one of those weeks. Amazon rebranded its DSP. Apple nuked The Trade Desk and has its finger on the red button aiming for the rest of the survivors. OpenWeb went into receivership. Let’s pull it all together in another episode of Ari’s Hot Takes.

From time to time, Marketecture invites guest authors to weigh in with their unique insights on the media, marketing, and ad tech spaces. Today’s guest author, Myles Younger, Chief Growth Officer of U of Digital, questions the growing consensus that consumer AI will inevitably follow the internet toward an advertising-supported business model.

Welcome to Marketecture! Today, Ari Paparo outlines the implications of the Google antitrust remedies for the various parties of the digital media ecosystem. The Implications of a Verdict I’ve spent a lot of keyboard time speculating about the likely Google antitrust remedies, and their pros and cons. Now that the final ruling is out (see my tweetstorm analysis), I’m getting the inevitable question: So what?

Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO

Welcome to Marketecture! Today, Marketecture’s Jackelyn Keller examines what happens when brands must appeal not only to consumers, but also to the AI agents acting on their behalf. The AI-Accelerated Evolution of Shopping Last Tuesday, after Labor Day weekend, my daughters went back to school, starting second and fourth grade.

Welcome to Marketecture! Today, Ari examines what Judge Brinkema’s remedy means for Google, publishers, exchanges, and the cases still to come. A Decision on Google, At Last Since writing Yield, my book about ad tech, Google, and the resultant antitrust trial, I’ve been anxiously scanning Twitter every day waiting for the final remedy from Judge Brinkema. Last week it finally dropped, and – of course – I wasn’t online that day.

Welcome to Marketecture! From time to time, we invite guest authors to weigh in with their unique insights on the media, marketing, and ad tech spaces. Today’s guest author, Alan Chapell, president of Chapell & Associates, regulatory analyst for The Monopoly Report, and author of The Chapell Regulatory Insider, examines Google’s unique brand of regulatory jiu-jitsu.

Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing