Ari Paparo on Muck Rack

Ari Paparo

New York
As seen in: Marketecture: Get Smart. Fast., LinkedIn, Business Insider, iVoox Podcast and Radio, Ad Age, Digiday, Adland, NewInBooks, Marketecture
Covers:  Advertising, technology, antitrust
Ad Tech influencer, @marketecturetv Author: Yield. How Google bought, built, and Bullied Its Way to Advertising Dominance marketecture.tv/

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Ari Paparo’s Biography

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Ari is a serial entrepreneur and veteran advertising executive. He is the founder and CEO of Marketecture Media, a B2B media company where he hosts the popular Marketecture podcast and writes a weekly newsletter on all things advertising.

In the Summer of 2025 Ari’s first book, Yield, will be released. Yield is a work of narrative journalism that tells the story of Google’s two decade march from zero to absolute dominance in the advertising industry, ending with the ruling from Federal courts f…

Ari Paparo’s Journalist Portfolio

What do you have to believe about Google search

What do you have to believe about Google search

What do you have to believe about Google search to think it will sustain its business in the face of AI?

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Spotify Joins the Logged-in Internet

Spotify Joins the Logged-in Internet

Revisiting my framework for the "open web" in light of the company's latest products

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Scoop: We found the deck DoubleClick used to sell itself to Google

Scoop: We found the deck DoubleClick used to sell itself to Google

In our first newsletter we published our history of Google’s DoubleClick acquisition and made the case that w…

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Articles

Takeaways from Walmart's Vibe.co Deal

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By Ari Paparo
| Marketecture
Welcome to Marketecture! Today, Ari breaks down Walmart’s acquisition of Vibe, including the winners, the losers, and why performance TV is getting so much attention right now. A BRIEF NOTE FROM OUR SPONSOR, RISE Stop bidding blind. Rise uses agentic bid enrichment to turn anonymous bid requests into enriched, high-confidence signals before they reach buyers. Welcome back from Cannes.
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Kreative4Kids

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By Ari Paparo
| Marketecture
Welcome to Marketecture! Today, Ari lays out the branding lessons we can all take away from a schlocky company that achieved 100% brand awareness. Kreative4Kids As a life-long New Yorker, I only learned how to drive when I turned 25. After an exile to the suburbs during the pandemic, my family found itself in the odd position of owning two cars. Very off brand for me.
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Is the LiveRamp Acquisition an Agentic Story?

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By Ari Paparo
| Marketecture
Welcome to Marketecture! Today, Ari pressure tests the claim that the $2.2 billion acquisition of LiveRamp is to power agentic transformations. A BRIEF NOTE FROM OUR SPONSOR, KEEN Are your marketing benchmarks updated? Keen’s Insights Dashboard reveals how top brands allocate spend across funnel, media, and retail—turning industry benchmarks into smarter, data-driven decisions. Is the LiveRamp Acquisition an Agentic Story?
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