Moz Blog

AI is everywhere in local SEO, and most teams are getting burned by inconsistent output, hallucinated categories, and token bills for work that never needed AI. The fix isn't better prompts. It's knowing what to automate, hand to AI, or own. In this article, I’ll share the decision filter, guardrails, and workflows I use when managing local SEO for 20,000+ restaurant locations at Owner.com.

In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP. Click on the whiteboard image above to open a high-resolution version! The internet is facing another seismic shift since Mobilegeddon. We're now in AI-geddon. I hope that's funny to everyone. It's funny to me.

Last year, we published a framework for understanding query fan-out based on 10 fan-out types representing observed Google results (primarily from Web Guide Beta): To take this work to the next level, we need reliable, repeatable prompts and metric, not just anecdotal evidence. Over the past few months, I set out to build a prompt-generation laboratory and dataset of 1,000 subtopics and 50,000 fan-out prompts. Today, I’d like to share that data set and the insights we’ve gained from it.

For over two decades, MozCon has been where forward-thinking search marketers come to get inspired and learn from the best SEO experts in the world. MozCon London is happening on Friday, November 13th, 2026 and we’re kicking things off by sharing the first batch of speakers. This year’s talks will help you win visual real estate on modern SERPs, optimize for an agentic web, and build a measurement funnel that withstands algorithm changes.

Tracking brand mentions used to be simple. You'd monitor social media, keep an eye on press coverage, and set up a few alerts for your company name. That's no longer enough. Brand visibility is now fragmented across numerous platforms, and most teams lack a reliable way to track and measure it. I tested 15 of the best brand monitoring tools to find which platforms give marketers the clearest view of their visibility.

Every SEO knows the drill: when organic traffic starts to decline, or a new competitor siphons customers, a distressed client or over-eager executive is likely to interrupt your late-night Dungeon Crawler Carl reading session and demand an SEO analysis pronto. (And yes—my old agency days mean I’ve lived this scenario more than once!) We’re living in a new acronym-infused era that gives marketers access to a wide range of skills and data with a single prompt.

Click on the whiteboard image above to open a high-resolution version! The internet is facing another seismic shift since Mobilegeddon. We're now in AI-geddon. I hope that's funny to everyone. It's funny to me. Today I'm going to be talking you through how to optimize your websites for agentic commerce, and this, in simple words, is optimizing your websites for shopping in the world of AI agents. I'm Miracle Inameti-Archibong.

Schema markup has long been debated in the SEO community as an essential component of any SEO strategy. On one side, there are the people who take what Google says at face value, in that it only impacts search appearance via rich snippets and contextual understanding. On the other side of the fence, a belief is held that if Google recommends structured markup through schema, then there must be some direct ranking influence.

Discover how AI is changing the top-of-funnel SEO playbook. Learn four new strategies to adapt to AI search, build third-party citations, and measure success effectively. Click on the whiteboard image above to open a high-resolution version! Happy Friday, Moz fans.

Your rankings are intact. Your reports look fine. But somewhere between the query and the click, you lost the user, and no dashboard is telling you why. A few years ago, I worked briefly at a creator-led company in Brazil and spent years closely following that market. The entire marketing model there was built around influence, not traffic. Leads moved through top-of-funnel content and community before ever touching a website.