Moz Blog

For years, the SEO industry has clung to a version of search that no longer reflects how search works. We still talk about title tag length, keyword distribution, and page-level optimization as if search engines are simply counting words and ranking documents. But search hasn’t worked that way for a long time, and AI search makes the gap impossible to ignore. In this AMA, Mike King explains how AI search works, how to structure content for retrieval, and why Relevance Engineering is the future.

Too many buzzwords in the AI search space? Let’s simplify it. AI engines reward clarity, freshness, and context. Steal Rejoice Ojiaku’s content framework for your new and updated content to improve citations and mentions. Click on the whiteboard image above to open a high-resolution version! Happy Friday, everyone, and welcome to Whiteboard Friday by Moz. I'm Rejoice Ojiaku, and I am a Senior Business Content Specialist at Wise.

For years, SEOs had a familiar way to track progress. Even when attribution got messy, the basic model held well enough for teams to plan, measure, and defend their work. AI search is different because the value doesn’t always show up as a click or even a ranking. A brand can be recommended without being cited, and it’s difficult to track conversions when most activities don’t result in direct clicks.

MozCon NYC is 26 days away (July 14, 2026), and this week we’re back to share the final batch of speakers joining us in New York. These talks will help you turn AI into measurable revenue workflows, scale content without sacrificing quality, and build stronger fundamentals for what’s next. AI tools are everywhere, but most teams still use them as one-off assistants.

How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and value. Click on the whiteboard image above to open a high-resolution version! Hello, I'm Phil Nottingham, and welcome to another edition of Whiteboard Friday. Today we're going to be talking about YouTube opportunity and YouTube keyword opportunity. So, how can you work out what the value is of a given keyword on YouTube?

What is NLWeb? Crystal Carter explains how the Natural Language Web uses the ASK protocol and your structured data to prepare your site for the agentic web. Click on the whiteboard image above to open a high-resolution version! Hi, my name is Crystal Carter. I am the Head of AI Search and SEO Communications at Wix and Wix Studio.

When I speak with SEOs about AI search, I usually see three types of reactions: Some treat it as traditional search with a new interface. Others think we need to throw away the SEO playbook and restart entirely And some are still waiting to see if it becomes “important enough” to take action The reality is more nuanced. AI search doesn’t replace SEO — instead, it expands what SEO needs to influence. The fundamentals still matter, but the way we prioritize them needs to evolve.

For over a decade, MozCon has been where forward-thinking search marketers come to get inspired and learn from the best SEO experts in the world. MozCon NYC is 41 days away (July 14, 2026), and we’re kicking things off by sharing the first batch of speakers. This year’s talks will help you win visual real estate on modern SERPs, get discovered across answer engines, and keep your brand visible as AI agents influence the customer journey.

Google recently released a set of guidelines for optimizing for generative AI (so-called Generative Engine Optimization or GEO). As always, Google has to balance providing guidance and preventing abuse with giving away too much information. To save you from reading between the lines, here are 5 key takeaways from my read: Let’s start with the good news.

Learn how to film a fantastic Whiteboard Friday video. Moz's Jo Cameron shares her top tips for choosing a topic, structuring your board, wardrobe dos and don'ts, and on-camera delivery. Click on the whiteboard image above to open a high-resolution version! Whiteboard Fridays, the format that you're watching right now, and every SEO's favorite video format. I'm here to teach you all about how you can film a fantastic Whiteboard Friday.