Crystal Carter on Muck Rack

Crystal Carter

(She/Her)
United Kingdom
As seen in: Moz Blog, Search Engine Land, Texas A&M Today, Captivate
Covers:  SEO, Digital Marketing, PPC, CRO, AI
💻Head of AI Search & SEO Comms @Wix | 📝@moz @sengineland | 📺@googlesearchc | 🗣️@techseowomen @SMX @brightonseo | 📚 @LibrariesUnLtd Board | 👌Opinions mine

Get in touch with Crystal

Contact Crystal, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Crystal Carter’s Biography

Read Full Bio →

Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more.

As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online.

She has contributed to events, webinars, and publications from Google Search Central, Moz, Whitespark Local Search Summit, Semrush, S…

Crystal Carter’s Journalist Portfolio

See all →
SEO for brand visibility in LLMs | Crystal Carter | Wix SEO Hub

SEO for brand visibility in LLMs | Crystal Carter | Wix SEO Hub

Learn how to optimize your brand's visibility in LLMs like ChatGPT and Gemini by understanding the types of L…

View article →
How to use long-tail keywords and why you should | Crystal Carter | Wix SEO Hub

How to use long-tail keywords and why you should | Crystal Carter | Wix SEO Hub

Learn how to use long-tail keywords and where to place them in your content and meta tags, including a list o…

View article →
Wix's Edit by Page Feature: Manage Your SEO at Scale | Wix SEO Hub

Wix's Edit by Page Feature: Manage Your SEO at Scale | Wix SEO Hub

Managing and optimizing dozens (or even thousands) of pages for search can be incredibly time consuming. Wix'…

View article →
How to source ideas for user-first content | Wix SEO Hub

How to source ideas for user-first content | Wix SEO Hub

With its recent Helpful Content update, Google wants publishers to "create content for people, not for search…

View article →
YouTube Clips: What SEOs need to know | Wix SEO Hub

YouTube Clips: What SEOs need to know | Wix SEO Hub

Despite being introduced in 2021, YouTube Clips are relatively underused. While Clips don't have the social i…

View article →
Why is website security important for SEO? | Wix SEO Hub

Why is website security important for SEO? | Wix SEO Hub

In addition to being a confirmed Google ranking factor, security optimizations can have a holistic impact on …

View article →

Articles

Quantifying YouTube Keyword Opportunities — Whiteboard Friday

|
By Phil Nottingham, Meghan Pahinui, Crystal Carter
| mz.cm
How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and value. Click on the whiteboard image above to open a high-resolution version! Hello, I'm Phil Nottingham, and welcome to another edition of Whiteboard Friday. Today we're going to be talking about YouTube opportunity and YouTube keyword opportunity. So, how can you work out what the value is of a given keyword on YouTube?
Open in Who Shared View Duplicates (2) Issue with article?

WTF is NL Web? — Whiteboard Friday

|
By Crystal Carter
| Moz Blog Verified
What is NLWeb? Crystal Carter explains how the Natural Language Web uses the ASK protocol and your structured data to prepare your site for the agentic web. Click on the whiteboard image above to open a high-resolution version! Hi, my name is Crystal Carter. I am the Head of AI Search and SEO Communications at Wix and Wix Studio.
Open in Who Shared Issue with article?

WTF is NLWeb? — Whiteboard Friday

|
By Crystal Carter, Meghan Pahinui, Michael King
| mz.cm
What is NLWeb? Crystal Carter explains how the Natural Language Web uses the ASK protocol and your structured data to prepare your site for the agentic web. Click on the whiteboard image above to open a high-resolution version! Hi, my name is Crystal Carter. I am the Head of AI Search and SEO Communications at Wix and Wix Studio.
Open in Who Shared Issue with article?
See all 22 articles

Interview

See all →

Who's your favorite fictional journalist?

April O'Neil

What tools and software do you use to do your job?

Screaming Frog, Wix, Google Search Console

What's your favorite drink?

Coffee
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified