MxM India

We often hear people asking why, when there are injustices in society, people do not speak up more, why there is so much apathy, what has happened to society, is it young people who don’t care, is it the fault of social media and so on. These are indeed valuable questions. But are these questions shaped by the amount of information we receive and how it is presented to us? I’m going local on this.

Maharishi European Research University has conferred an honorary doctorate in Vedic Science, Consciousness and Human Development on Sajan Raj Kurup, Chairman of Creativeland Asia Group. Said Raj Kurup: “I receive this honour with gratitude and humility. For me, it is a reminder that learning is a continuous journey and that every opportunity brings a responsibility to contribute.

Stationery brand Apsara, operating under Hindustan Pencils, has introduced its latest promotional campaign conceptualised by Interactive Avenues. Said Aishwarya Shinod, Chief Marketing Officer, Hindustan Pencils: “As a mother, I’ve often noticed that writing can sometimes become something children have to do rather than something they want to do.

Optical pioneer Zeiss Vision Care India has initiated a national print campaign in The Times of India to encourage regular eye examinations across all age demographics. Said Charlotte Hamel, Vice President – Head of Global Brand Management, Carl Zeiss Vision: “Since 1846, ZEISS has been driven by a commitment to protect and enhance the vision and visual health of people worldwide.

Bandhan Bank has introduced its ‘Cyber Cop’ campaign as part of its corporate social responsibility programme to combat rising digital financial fraud across the country. It has partnered with filmmaker Rohit Shetty to launch the nationwide cyber safety awareness campaign. Said a Bandhan Bank spokesperson: “Cyber fraud is one of the most pressing challenges in India’s digital ecosystem.

Sri Lanka Cricket and Innovative Production Group have finalised broadcasting arrangements for the sixth edition of the Lanka Premier League franchise T20 tournament, scheduled to run from July 17 to August 8, 2026. Said Anil Mohan Sankhdhar, Founder and CEO, IPG Group: “The Lanka Premier League continues to strengthen its position within the global cricket ecosystem.

Luxury car maker Mercedes-Benz India has structured organisational shifts effective from September 1, 2026. Nandita Godbole will become the new Head of Marketing, transitioning from a previous digital role focused on seamless customer interactions. Amrit Baid will move from marketing to oversee the Retail Finance & Pre-Owned Cars division, which manages a significant consumer portfolio. Concurrently, Sanjay Kochar will take over product and sales planning following internal transfers.

Fashion brand Libas has introduced its latest creative campaign, titled ‘Sawan Ke Rang’, celebrating the Indian monsoon and modern womanhood through classical cultural aesthetics. It is conceptualised by the brand’s internal creative department. Said Nisha Khatri, Head of Marketing, Libas: “With Sawan Ke Rang, we wanted to celebrate the monsoon not just as a season, but as one of India’s most beautiful cultural emotions.

Has signed an agreement with the official franchise and broadcast holder of LPL – the IPG Group

Zeiss Vision Care India has launched a major print advertisement campaign to highlight the importance of proactive visual health