MxM India

Hafele India has extended its brand campaign featuring brand ambassador Sachin Tendulkar under the theme ‘Maximising what matters the most’. The campaign highlights kitchen functionality and personalised home spaces through slice-of-life storylines featuring Tendulkar alongside domestic staff character Ajay Bhaiya. Said Frank Schloeder, Managing Director, Hafele South Asia: “At Hafele, our approach has always been to create solutions that respond to how people experience their spaces.

CaratLane has launched its latest Raksha Bandhan campaign celebrating sibling bonds through a story titled ‘POV: Bhai Knows Best’ Set against the festive backdrop of Raksha Bandhan, the campaign film features on-screen siblings Ashlesha Thakur and Vedant Sinha sharing playful banter, teasing and unspoken understanding as the brother searches for an ideal gift.

It’s Raksha Bandhan tomorrow, August 28, and a holiday being observed in many parts of the country. We will hence have no scheduled updates and newsletter edition tomorrow, Friday, August 28. If there’s anything breaking, we will of course, surface. Like always. Sorry about this last-min update. Have a great weekend. We’ll see you on Monday, August 31.

Neha Bagchi DTDC Express Limited has elevated Neha Bagchi to Vice President – Marketing & Retail, recognising her contribution to strengthening the brand and driving its marketing agenda. Bagchi has been associated with DTDC’s marketing function and has played a key role in shaping the brand’s evolving narrative, consumer engagement and integrated marketing initiatives.

Screw brands. Screw value and marketing gymnastics. Screw hoteliers and their clout. Screw school-meal contractors and the politicians whose patronage can sometimes make an ordinary government contract look like a family heirloom. You mess up. You are out. There are times when you need a superhero in government. Not the fellow who arrives in a cape, poses for photographs and disappears when the cameras do. The useful kind.

Tawi Lush has been appointed as the sales and PR arm for Koncept Africa in the Indian market, strengthening the luxury travel specialist’s presence among discerning experiential travellers. Said Jayesh Ashar, Group Managing Director, Koncept Africa: “India is an increasingly important market for luxury African travel. Today’s discerning Indian traveller is looking for exclusivity, personalisation and experiences beyond conventional safari itineraries.

Public Relations Consultants Association of India is set to host the third edition of its reputation summit, PRana 2026: India Inside, on September 2 in Gurugram. Said Kunal Kishore, President, PRCAI: “PRana 2026 turns the lens inward this year to understand the many forces shaping India’s reputation today. From the institutions we build and the businesses we create to our culture, technology, talent and the voices that command trust, India’s reputation is being shaped in many places at once.

Bloomberg Media has launched Bloomberg India, a dedicated digital news hub tailored for investors, business leaders and decision-makers in the region. The platform has also enabled subscription payments in Indian Rupees via local cards, with UPI integration scheduled for September.

The other day I had an absolutely thrilling conversation with a very senior historian, now retired and willing to engage only in “deep and utterly ridiculous” discussions, right from the Sintastha civilisation to ‘Reverse Colonialism’. Reverse Colonialism?! Now what could that be? Ex-colonies flooding erstwhile colonisers with their own people? Or something else? Nothing like that, he explained. Indians, Pakistanis or Bangladeshis leaving for the British Isles is not colonialism at all.

Platform marks 30 years of Bloomberg in India, introducing localised financial tools, newsletters, and rupee payment options