The Path to Purchase Institute
Research Company/Group
Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesTarget’s Beauty Studio to Feature Prestige, Emerging and Global Brands
Following the termination of its partnership with Ulta Beauty, Target has announced the launch of its Beauty Studio. This reimagined beauty destination will feature more than 1,600 products from 90 prestige, emerging and global brands, most of which are new to the retailer’s shelves. Launching on Sept.
Retail Media Unplugged: Freeosk’s Dilini Fernando on In-Store Attention, AI & the Organizational Reckoning Ahead
Advertisement - article continues below In this episode of Retail Media Unplugged, Senior Editor Cyndi Loza chats with Dilini Fernando, Chief Marketing Officer at Freeosk. The biggest friction point in retail media isn't a technology issue, but an organizational one. Fernando notes a frequent internal disconnect between trade/shopper marketing teams — which focus on tactical sales — and national brand teams, which focus on broader brand building.
Home Depot Expands AI Tool's Capabilities
The Home Depot has announced the nationwide rollout of new in-store capabilities for Magic Apron, its Al-powered shopping assistant designed to help customers locate products, receive project guidance and get answers tailored to their specific stores while shopping. Using knowledge tailored to each customer's chosen store, Home Depot says Magic Apron aims to complement the expertise of associates to ensure a smoother shopping experience.
How Emerging Brands Expand the Promise of Retail
Neeli Straiges The shelf is no longer where brands are built. It's where actual culture is formed. This started with the transformation of commerce online. Communities, creators and social platforms have collapsed the distance between cultural relevance and commercial success, allowing a new generation of brands to build demand and scale at unprecedented speed. That transformation is now reshaping retail. Retailers are moving beyond simply adding emerging brands to the assortment.
Duncan Hines, Swiss Miss Bring Peanuts Characters Into Consumers' Kitchens
Conagra Brands partnered with the Peanuts franchise to introduce a collection of Duncan Hines and Swiss Miss baking mixes and hot cocoa featuring Snoopy, Charlie Brown, Peppermint Patty, Linus and Lucy, adding colorful packaging and gift options to retailers’ baking aisles throughout the holiday season.
2026 Promotional Trends at Target
Chris Thron Target is promoting less this year. Not a marginal dip, either. It's a real pullback, and it's already changing what wins at the shelf. Let me explain ... I work for a retail media agency with a support office in Minneapolis. We manage promotional and media programs for national brands across categories, from everyday CPG to beverage alcohol. We work closely with enough brands to watch the promotional calendar shift in real time instead of reading about it after the fact.
How Clorox Gets in Front of Back-to-School Consumers
The Clorox Co. is reminding families, students and teachers about some of its legacy brands — including Brita, Glad, Hidden Valley and Purell — that make everything easier, from dorm move-ins and classroom preparation to lunch packing, cleanup and everyday routines. The manufacturer recently detailed its efforts in the newsroom on its parent company website. As students head back to campus, Brita is showing up in their social media feeds to promote filtered water as a college essential.
Home Depot Taps KPM's Christine Foster to Lead Orange Apron Media
Christine Foster The Home Depot is tapping a veteran of Kroger Precision Marketing to lead the next phase of growth for its retail media business. Christine Foster will join the home improvement retailer as general manager and vice president of Orange Apron Media (OAM), effective Sept. 8. Foster will oversee the retailer media network’s (RMN) strategy and operations, with a focus on accelerating revenue growth, expanding brand partnerships and driving measurable sales impact.
How Coca-Cola Achieved 17-Year High, 25M Consumer Data Points With FIFA Flywheel
The 2026 World Cup may be over, but the impact this globally engaging event had on the Coca-Cola Co. will continue to trickle down the CPG's data strategy for years to come. During earnings conversations last month, CEO Henrique Braun said the FIFA World Cup, in combination with America 250 campaigns, gave Coca-Cola a unique platform to activate in locally relevant ways while reaping the benefits of first-party data aggregation.
Excel Positions Gum as a Personal Ritual in 'Chew Good' Platform
Excel will bring the experience to select Canadian college and university campuses this fall. "Mars has given fans a century of fresh breath, and while that's still huge, this category has so much more potential," said Claudine Whiteley, head of brand and portfolio, Gum & Mints at Mars Canada, in a press release.