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Jacqueline Barba on Muck Rack

Jacqueline Barba

Verified
Chicago
As seen in: Consumer Goods Technology, The Path to Purchase Institute, Progressive Grocer, The Daily Illini, Store Brands, Illinois Newsroom, Path to Purchase IQ, Shopper Marketing Magazine, DGS Blueprint
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Articles

Home Depot Taps KPM's Christine Foster to Lead Orange Apron Media

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By Jacqueline Barba Verified
| The Path to Purchase Institute
Christine Foster The Home Depot is tapping a veteran of Kroger Precision Marketing to lead the next phase of growth for its retail media business. Christine Foster will join the home improvement retailer as general manager and vice president of Orange Apron Media (OAM), effective Sept. 8. Foster will oversee the retailer media network’s (RMN) strategy and operations, with a focus on accelerating revenue growth, expanding brand partnerships and driving measurable sales impact.
Open in Who Shared Issue with article?

Home Depot Taps KPM's Christine Foster to Lead Orange Apron Media

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By Jacqueline Barba Verified
| Path to Purchase IQ Verified
The Home Depot is tapping a veteran of Kroger Precision Marketing to lead the next phase of growth for its retail media business. Christine Foster will join the home improvement retailer as general manager and vice president of Orange Apron Media (OAM), effective Sept. 8. Foster will oversee the retailer media network’s (RMN) strategy and operations, with a focus on accelerating revenue growth, expanding brand partnerships and driving measurable sales impact.
Open in Who Shared Issue with article?

ANA Releases Framework for Retail Media Measurement Standardization

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By Jacqueline Barba Verified
| Path to Purchase IQ Verified
The ANA's initial framework is intended to establish what it calls an “umbrella of commonality” across networks, beginning with foundational media measurement. The report recommends that networks adopt industry-standard baseline metrics including impressions, viewability, clicks and invalid traffic, while also encouraging greater use of independent third-party measurement and validation. It also calls for more transparency around how networks define and calculate key measures.
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