Packaging Impressions

Your reps are probably leading with gain language without realizing it. "We could save you time, save you money, better quality, better turnaround." It sounds good. It just doesn't work as well as they think. Here's why: buyers only make decisions off four motivators, pain now, pain later, gain now, gain later. Pain in the present is the easiest sell by far.

Diamond Packaging announced a new partnership with PrintReleaf, a sustainability platform that enables companies to measure their paper and fiber-based material consumption and offset the equivalent forest impact through certified global reforestation projects. The initiative expands Diamond's portfolio of sustainable packaging solutions by giving consumer packaged goods (CPG) brands an additional way to address the environmental impact associated with their paperboard packaging.

At PRINTING United Expo in Las Vegas Sept 23-25, a group of experts came together to discuss some of the biggest trends, truths, and takeaways the print industry is facing right now. The packed panel, moderated by Ashley Roberts, content director of Printing Impressions, covered everything from economics, to OSHA, to HR — and beyond. Andy Paparozzi, chief economist, PRINTING United Alliance, broke down what he is seeing when it comes to the overall economic picture right now.

Siegwerk, a global provider of printing inks and coatings for packaging applications and labels, has released its Sustainability Report 2025.

PRINTING United Alliance, the most comprehensive member-based printing and graphic arts association in North America, announces new iLEARNING+ courses and certifications for fall 2026 as it also celebrates a milestone celebration in use. The latest offerings help printing professionals build essential production skills, improve marketing, and evaluate new business opportunities through training in bindery operations, digital marketing, direct-to-film (DTF) production, and promotional products.

Recently, I had the opportunity to visit a growing printing company in the Northeast. A family owned, multi-generation business, they are enjoying success in every measurable way. Client retention and growth, adding new, targeted customers, innovative new product development, client satisfaction scores, and employee engagement top the list of major accomplishments.

Amtech Software announced the launch of an embedded AI agent for email intake within Amtech Quick Quote (AQQ), a quoting application for corrugated packaging manufacturers. Fast quoting is critical to winning orders, yet it is traditionally time-consuming and influenced by volume.

Billerud unveiled NEW Billerud Flute with greater compression strength. Billerud is launching NEW Billerud Flute – an improved version with even higher compression strength, opening up new possibilities for smarter corrugated packaging designs. Compression strength is critical to the performance of corrugated packaging.

At PRINTING United Expo in Las Vegas Sept. 23-25, a group of experts came together to discuss some of the biggest trends, truths, and takeaways the print industry is facing right now. The packed panel, moderated by Ashley Roberts, content director of Printing Impressions, covered everything from economics, to OSHA, to HR — and beyond. For Adriane Harrison, VP of HR consulting at PRINTING United Alliance, human resources is no longer something companies can afford to treat as an afterthought.

A prospect does not owe you a meeting. From their side, your cold call is an interruption. You’re another salesperson who wants to tell them about your company, your equipment, and your wonderful service. So, when you say, “I’d love 15 minutes to introduce myself,” you’re asking them to donate time to your agenda. Instead, offer value. Research the company. Find an upcoming event, rebrand, hiring push, new location, inconsistent signage, or another business need.