Bill Farquharson on Muck Rack

Bill Farquharson

Verified
Duxbury
As seen in: Printing Impressions, LinkedIn, Adweek, Promo Marketing, Print & Promo Marketing, Wide Format Impressions, Print+Promo, Packaging Impressions
Sales trainer for the printing, packaging, publishing, labels, and signage industries. Go to www.BillFarquharson.com for info on my sales training.
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Articles

Go Deep With Your Questions

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By Bill Farquharson Verified
| Printing Impressions Verified
I was in San Diego years ago for an early Dscoop, traveling with my daughter Emma. Emma and I share similar personalities, complete with a near-useless mental library of Monty Python quotes. We also like to have harmless fun. At a restaurant for lunch one day, we decided to hold an entire conversation in the form of a question. That is, all sentences need to be a question.
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Just Do It ... Any of It

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By Bill Farquharson Verified
| Printing Impressions Verified
Watch this week's Short Attention Span Sales Tip here. Good morning! On your calendar today is a plan to prospect for one hour. But just before you get to that task, an email needs to be written. It’s an important message, so you take great care with the wording. Soon, half of your planned prospecting time is shot. You were hoping for a full hour. 30 minutes just doesn’t seem worth it, so you bail and move on to something else.
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The Secret to a Productive Day

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By Bill Farquharson Verified
| Packaging Impressions Verified
Watch this week's Short Attention Span Sales Tip here. Good morning! On any given day, salespeople show up in the morning with a plan in mind and immediately do the most important thing on that list. Actually no. That’s the dream. More likely, they do the thing on the list that interests them. Actually no. Having a list? That’s a dream, too. Well, at least they do their have-to’s before getting to their want-to’s…no, that one is false, too. Let’s get real: Productivity is not an accident.
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