Path to Purchase IQ

General Mills' Blue Buffalo launched a dog-friendly fireworks experience and tips to help consumers ensure their dogs stay calm and comfortable during America’s 250th (or 1750th in dog years) birthday celebrations this summer. The brand partnered with Instacart for an exclusive summer offer to help pet parents stock up on food from the brand’s Love Made Fresh line and Nudges treats. From June 25 through July 17, shoppers can use the code "BLUE1750" to get $4 off a $20 purchase.

Seed-based snack company Go Raw wants to help consumers when they're faced with myriad choices in the snack aisle. The 22-year-old brand's first national campaign is using humor to gain consumer attention, with extended efforts planned for the fall.

Skip to main content The Path to Purchase Institute is once again honoring the next generation of leaders in commerce marketing for its fifth annual 40 Under 40 Awards. The program recognizes young professionals in omnichannel marketing, their contributions to the industry as well as their individual accomplishments. See who was recognized in 2025 Ideal candidates for the 40 Under 40 Awards meet the following criteria: They are shining stars at their company and in the industry.

Skip to main content Notable P2PI in-store headlines from June include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery. Best Buy Gives Consumers Look at TV Technology: The retailer’s campaign brings RGB LED technology to life in stores. Harris Teeter Shoppers Embark on 'Aisle Adventures': The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.

If your brand isn't involved in culture, you're living in the past. Just think of all the cultural moments that have taken over the popular zeitgeist in the first half of the year. From Bad Bunny's epic performance at the Super Bowl to Alysa Liu's gold medal-winning skate at the Winter Olympics, cultural events have dominated conversations and created connections far beyond the event itself. The FIFA World Cup is yet another cultural moment with wide-reaching implications.

Skip to main content Wednesday, July 22, 2026 at 11 AM ET This webinar will focus on what it takes to run DTC commerce channels through holiday peak — where scale, complexity and brand expectations are highest, highlighting roadmaps used by The Container Store and Academy Sports + Outdoors.

Skip to main content Kimberly-Clark’s Kleenex launched Snap & Go in May, putting Kleenex Ultra Soft tissues in a container with a secure lid in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

A chart from Surfside's Summer Sip Report spotlights projected daily revenue inside each 2026 holiday window. (Click image to expand.) A chart from Surfside's Summer Sip Report spotlights projected daily revenue inside each 2026 holiday window. (Click image to expand.) Summer holidays are often celebrated with plenty of drinking outside, but brands and retailers need to plan ahead to capitalize on those occasions.

Skip to main content Kroger has entered into a definitive agreement to acquire regional grocer Giant Eagle, Inc. The national grocer will pay $1.65 billion, comprising $1.25 billion in cash consideration and the assumption of approximately $400 million in outstanding liabilities.

As brands and retailers navigate an increasingly connected shopping journey, the path to purchase no longer begins, or ends, at the shelf. That's why P2PI's inaugural InStore Ignite, taking place Nov. 10-12 in Chicago, is bringing together industry leaders to explore the evolving role of the physical store and the strategies driving stronger omnichannel engagement.