PerformanceIN

The industry is evolving, so we are too. After months of behind the scenes planning and tinkering, finally we can announce that our brand new publication Hello Partner is live! Hello Partner is your helping hand for building profitable partnerships. As the industry continues to grow and evolve, we aim to provide you with the essential hub for navigating the interconnecting worlds of performance marketing, affiliate marketing, influencer marketing and the creator economy.

Global Investment firm Carlyle today announces that it has agreed to acquire a majority stake in Incubeta, an internationally-recognised, leading agency, and one of a select few globally certified Google Marketing Platform (GMP) partners. Terms of the transaction, which is subject to customary regulatory approvals, were not disclosed.

Today, Publicis Groupe announced its acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe, which will integrate with global performance marketing platform CJ. With a focus on Central and Eastern Europe, VIVnetworks helps e-commerce brands scale their performance marketing efforts and unlock growth in the regional market, as well as globally. The agency currently possesses a client portfolio of 900 merchants across 27 countries.

Meta is the latest tech company to make huge workforce cuts, as Mark Zuckerberg confirms that the company responsible for Instagram, WhatsApp, and Facebook will be slashing 11,000 jobs – around 13% of its workforce – in one of the biggest US layoffs this year. Facebook founder, Zuckerberg, informed executives in a meeting yesterday (Tuesday 8th November) that since Meta has lost two-thirds of its share value, it is unfortunately necessary to make this intense cut.

You can now download the entry kit and prepare for the 2023 Performance Marketing Awards. This past year has seen stunning highs and achievements for the performance channel. As the industry continues to evolve and grow, so does the shape of your achievements. For this reason, we’re introducing four brand new categories: Best B2B Campaign, Best Publisher Technology for Retailers, Together We Solved That and Partnership for Good.

Earlier this year, we announced that the PI LIVE team will be building foundations in Miami in April, following a successful stateside show in New York in spring.

Being used to sudden shifts doesn’t make managing them easier. After multiple tidal waves of disruption that have (mostly) swept away third-party cookies, added many new platforms and channels to activity remits, and repeatedly reconfigured consumer habits, marketers have come to expect the unexpected. But keeping performance steady is still a hard task. Resilience will obviously remain vital amid the latest swell of challenges.

Sol Wilkinson Sol Wilkinson is a Journalist at PerformanceIN. He is dedicated to casting a light on the future of Partner, Performance, Affiliate and Influencer Marketing and illuminating the way for industry innovators. Read more from Sol

While most of the focus of partnership marketing has been on brands, publishers have enormous opportunities to embrace this channel and develop their businesses. As consumers seek content to guide their buying decisions, they are in a strong position to expand their monetisation options by helping brands engage their valuable content and audiences. And technology is evolving to address the needs of publishers so they can take advantage of every revenue opportunity.

Oxford Languages’ first definition of ‘value’ is “the regard that something is held to deserve; the importance, worth, or usefulness of something.” However, the things we consider to be of value are constantly changing depending on the situation we find ourselves in. As we face a cost-of-living crisis, and general economic fragility, consumers are having to constantly evaluate the value of products and services they use.