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PPC Land is your premier source for news and insights in the dynamic world of digital marketing. Founded in 2016, we've been at the forefront of reporting on ad tech, online marketing, advertising, and programmatic ads for over eight years. Source
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| Scope | Trade/B2B, Consumer |
|---|---|
| Language | English, German |
| Country | Germany |
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Recent Articles
Search ArticlesOpenAI kills Atlas as search erosion data hits publishers
Nine months. That is how long OpenAI's standalone Atlas browser lasted before the company retired it on July 9, 2026, folding its functions into a new agent called ChatGPT Work.
OpenAI kills Atlas browser, folds it into new ChatGPT Work agent
OpenAI on July 9, 2026 discontinued its year-old Atlas web browser and folded its functions into a new agent called ChatGPT Work, a system designed to complete multi-step office tasks such as building spreadsheets, slide decks, and documents by working independently across a user's connected applications. According to OpenAI, ChatGPT Work gathers information from a person's existing tools and turns it into finished materials, including sheets, slides, documents, and web applications.
Microsoft's EU filing puts almost 40% of profit in tax-friendly Ireland
Microsoft on June 30, 2026 published its first country-by-country tax report under an EU transparency directive, showing the company generated 47.1 billion dollars in pretax profit in Ireland against 661 million dollars in Germany, Europe's largest economy, in the fiscal year ending June 2025.
Wider ChatGPT Search access cuts traditional search 9.4%, study finds
A study published July 8, 2026 by researchers at Bocconi University found that expanding access to ChatGPT Search reduced traditional search engine queries by 9.4% on average, with the decline deepening to 17.0% after twenty weeks of exposure, based on desktop clickstream data covering more than 45,000 United States households.
Waze gains Gemini voice search and cuts driver alerts in less chatty mode
Waze today introduced a set of customization controls alongside four Gemini-powered features, expanding the navigation app's functionality for motorcycle riders, music listeners and drivers who want the map updated without touching a phone. The update, detailed in a post on the Waze Blog and authored by Gai Berkovich, VP and GM of Waze, arrives as the company continues folding generative AI capabilities into a product historically built around crowdsourced human reporting.
Nadella says using AI models forces firms to leak their own know-how
Satya Nadella, chairman and chief executive of Microsoft, argued on July 12, 2026, that companies using artificial intelligence models face a structural problem in which the very act of getting good results from a system requires disclosing the proprietary knowledge that makes their business distinctive.
OpenAI hires 400 ex-Apple staff, now Apple sues over stolen secrets
Apple filed a federal lawsuit on July 10, 2026, accusing two former employees, along with OpenAI and its hardware subsidiary io Products, of stealing trade secrets tied to the iPhone, Apple Watch and MacBook business to accelerate OpenAI's push into consumer devices.
Fake earnings stories persist on Google Finance despite two 2026 spam updates
Fake earnings stories attributed to a hijacked-looking Ethiopian government domain remain live on Google Finance today, nearly three weeks after Google's second global spam update of 2026 began rolling out. Direct visits confirm the pattern on the Criteo and Zeta Global ticker pages, where clicking the headlines redirects not to any article but to a WhatsApp group chat invite for a purported stock trading club.
Judge forces Zeta Global to face suit over 240 million opt-in claim
Zeta Global Holdings Corp. must defend itself against a securities fraud lawsuit alleging the marketing technology company misrepresented how it obtained consent for a data set the company once described as covering 240 million opted-in individuals in the United States.
Consent collapses on three fronts as Zeta faces investor suit
A federal judge in New York ruled on Wednesday that investors can proceed with a lawsuit accusing Zeta Global of misrepresenting how it obtained consumer consent for its advertising data, a decision that landed in the same week two separate European bodies moved to tighten what counts as legitimate consent for data collection in the first place.