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Luís Rijo on Muck Rack

Luís Rijo

Frankfurt am Main
As seen in: PPC Land, Flipboard, Gear Open
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Articles

Microsoft blocks browser choice for 1.4 billion Windows users, study finds

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By Luís Rijo
| PPC Land
Microsoft continues to override people's choice of web browser across Windows 10 and Windows 11, according to a follow-up study published by Mozilla in May 2026, with new evidence that the pattern now extends into Copilot and the Windows Backup migration tool.
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OpenAI blocks ChatGPT ad audiences under 25,000 matched users

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By Luís Rijo
| PPC Land
OpenAI 2 days ago updated detailed technical documentation confirming that ChatGPT Ads Manager blocks any Custom Audience from being used in a campaign until it reaches 25,000 matched users, with every uploaded file capped at 500,000,000 bytes, or roughly 500 MB.
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ChatGPT calls convert to leads at 49%, beating every channel, Invoca finds

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By Luís Rijo
| PPC Land
Calls referred by ChatGPT convert into sales leads at a 49 percent rate, the highest of any marketing channel measured and roughly 10 percentage points above the cross-channel average, according to a benchmarks report Invoca published today drawing on more than 70 million phone conversations. The finding sits inside the Invoca Lead Conversion Benchmarks Report 2026, a study built from anonymized call data tracked across the company's platform.
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