Profitero

Our global Advisory team specializes in helping top brands identify their critical capability gaps and crafting custom action plans to drive success.

Profitero today published its 7th annual Price Wars study, which compares the online prices of more than 14,000 products across various leading online retailers. The findings confirm Amazon as the lowest-priced retailer for the 7th year in a row, boasting a 16% average price difference compared to its rivals, a 3 ppt increase from the previous year. However, a widening price competition chasm separates Amazon and Walmart from the rest of the retail industry.

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Despite the state of the economy not yet officially being declared a “recession,” there are plenty of telltale signs — e.g., weakening consumer confidence, escalating inflation, more value-seeking behaviors — that we need to be operating like we’re in one. Doing nothing is not an option. Leading brands always need a plan to preserve sales and market share, and stanch losses during times of economic uncertainty. Here are 10 things brands should be doing now: 1.

In the old days, you watched a Super Bowl ad and unless the brand offered a Twitter sweepstakes or specific call to action, the journey stopped there. But thanks to digital commerce, the journey from ad to action is quicker and more direct. In seconds of seeing a Super Bowl ad, consumers can search on Amazon or Walmart.com, learn more about the brand and product, and have it on their doorsteps by the next day.