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Sandy Skrovan on Muck Rack

Sandy Skrovan

United States, Washington, D.C.
As seen in: LinkedIn, Retail Dive, Food Dive, Supermarket News, Supply Chain Dive, Grocery Dive, KamCity, Namnews
Sharing #ecommerce | #retail | #grocery insights & intelligence to help CPG / brands grow smarter and faster. All views my own.
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Articles

10 recession planning tips for brands

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By Sandy Skrovan
| Profitero
Despite the state of the economy not yet officially being declared a “recession,” there are plenty of telltale signs — e.g., weakening consumer confidence, escalating inflation, more value-seeking behaviors — that we need to be operating like we’re in one. Doing nothing is not an option. Leading brands always need a plan to preserve sales and market share, and stanch losses during times of economic uncertainty. Here are 10 things brands should be doing now: 1.
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Battle Of The Brands: 5 Tips To Fend Off Private Label As Shoppers Trade Down

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By Sandy Skrovan, Mark Craft Verified
| Namnews Verified
By Sandy Skrovan, Content Marketing Manager at Profitero Changes in consumer spending patterns, including some switching to lower-priced private label goods, are inevitable as shoppers increasingly become cash-strapped in a down economy. This makes it all the more important that brands monitor changing marketplace dynamics and take action to protect their market share. Tightening of the purse strings is inevitable Consumers are feeling the heat of inflation on their pocketbooks.
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Battle Of The Brands: 5 Tips To Fend Off Private Label As Shoppers Trade Down

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By Sandy Skrovan, Mark Craft Verified
| KamCity Verified
By Sandy Skrovan, Content Marketing Manager at Profitero Changes in consumer spending patterns, including some switching to lower-priced private label goods, are inevitable as shoppers increasingly become cash-strapped in a down economy. This makes it all the more important that brands monitor changing marketplace dynamics and take action to protect their market share. Tightening of the purse strings is inevitable Consumers are feeling the heat of inflation on their pocketbooks.
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