PSFK

While it's undeniable that generative AI has revolutionized the advertising landscape, offering limitless possibilities in enhancing creative imagery and messaging, it's crucial to recognize that the applications of AI in marketing extend far beyond this.

In an increasingly competitive retail landscape, businesses are seeking innovative ways to build deeper connections with their customers. The strategies discussed in this report all aim to achieve this goal by enhancing the sense of belonging and community among customers.

DTC Brand Develop a referral program that rewards both the referrer and the referred friend with discounts or exclusive offers. This incentivizes existing customers to promote the brand within their networks, driving new customer acquisition and fostering brand loyalty. Partner with a retail media network to access first-party data from established retailers, helping you reach a broader audience with more personalized advertising.

The fashion industry is undergoing a remarkable transformation driven by consumer demands for sustainability, inclusivity, and seamless digital experiences. This report dives deep into the key themes of ethical fashion, digital transformation, data-driven innovation, community engagement, minimalism, and collaboration, uncovering the trends that are reshaping the industry.

The holiday shopping landscape is undergoing rapid transformations, fueled by shifting consumer behaviors, technological advancements, and market dynamics. As we journey through 2023, the research found in PSFK's latest report on holiday promotions strategy suggests that it is imperative for businesses to recognize the key themes that will shape the holiday shopping experience.

PSFK’s Holiday Promotions Playbook 2023 offers a comprehensive guide that explores the dynamic landscape of the upcoming holiday season. In this 35-page report, we delve into the factors that will set the 2023 holiday shopping experience apart from the previous year. Our aim is to equip brands and retailers with valuable insights and actionable strategies to optimize their holiday promotions and strategies.

Technology and evolving consumer behavior are spurring significant changes in the store associate's role, paving the way for a reimagined retail landscape. Recent PSFK research for its new report, Reworking The Role Of The Store Associate, reveals how technology and innovation are remodeling store associate responsibilities, stimulating better customer experiences, and propelling the retail industry into the future.

In today's ever-changing world, it's crucial to stay ahead of the curve when it comes to trends and emerging technologies. To help you do just that, we've analyzed the insights generated by TREND GOD, our AI-powered trends researcher. Over the last few days, TREND GOD has produced dozens of trend reports that provide a comprehensive overview of the latest macro and micro trends shaping various industries.

In recent years, influencer marketing has become an increasingly important component of brand-building and marketing strategies. The rise of social media and digital platforms has given creators of all kinds the ability to monetize their content and reach audiences on a scale that was previously only possible for traditional media outlets.

In conclusion, the research in the latest report on marketing trends for 2023 emphasizes the need for companies to prioritize their brand objectives, including building deeper relationships with customers, improving the customer experience, and expanding their product offerings and revenue streams.