Piers Fawkes on Muck Rack

Piers Fawkes

  • Founder and President, PSFK
New York
As seen in: PSFK, LinkedIn, Medium, Inc., Substack, MediaPost, Campaign (US), Luxury Daily, Anchor.fm
Founder of expert network @FoddaA, biz intelligence firm @PSFK, founder of @service_buddy_, co-founder of @wallkit etc
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Articles

PSFK Weekly + Reformatted Design

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By Piers Fawkes
| Substack
PSFK Weekly Creativity, trends & futures selected by Piers Fawkes & the PSFK research team. Includes a macro trends analysis, a special trends rep… By Piers Fawkes and The Prompt from PSFK
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PSFK Weekly - December 19

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By Piers Fawkes
| Substack
Eco-Mainstreaming in Industry: We're witnessing a transformative shift as sustainability becomes a core focus across various sectors. From consumer goods to automotive, fashion, and retail, industries are embracing eco-friendly practices, sustainable supply chains, and circular economy models. This trend underscores a significant move from niche initiatives to mainstream adoption, reflecting a global eco-conscious awakening.
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Beyond Generative Creative: How AI Can Power Marketing Strategy

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By Piers Fawkes
| PSFK
While it's undeniable that generative AI has revolutionized the advertising landscape, offering limitless possibilities in enhancing creative imagery and messaging, it's crucial to recognize that the applications of AI in marketing extend far beyond this.
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